Senior Director, Growth

We are entering our next massive phase of growth. As demand for edge AI and intelligent automation skyrockets, we need a leader to shape our market presence, drive global demand, scale ecosystem partnerships, and establish SNUC as the category-defining platform for AI at the edge.

This isn't a role for someone who wants to inherit a machine. It's a role for someone who wants to build one.

The next wave of AI won't run in the cloud. It will run at the edge. From military vehicles and autonomous robots to retail floors and critical infrastructure, the future demands split-second decisions with zero tolerance for failure.

SNUC Systems builds the rugged, modular, AI-ready compute platforms that power these mission-critical applications worldwide. Originally founded in 2015 as Simply NUC, we’ve evolved to dominate the edge AI infrastructure space.

• Elite Trust:
  Our solutions support national tactical operations, border networks, aerospace facilities, and advanced industrial automation.
• Our DNA:
  We do what others won't, saying yes to customization, speed, and complex hardware problems.

The Senior Director, Growth leads SNUC's Growth function and is responsible for market awareness, demand generation, product marketing, partner marketing, communications, and commercial insight.

Working closely with Sales, Channel, Strategic Alliances, Customer Success, and Revenue Operations, this role helps identify growth opportunities, strengthen market positioning, accelerate pipeline creation, and improve commercial effectiveness.

The successful candidate will combine strategic thinking with practical execution and be comfortable operating in a fast-moving, high-growth technology environment.

• Develop and execute SNUC's growth strategy in alignment with company objectives and revenue priorities.
• Contribute to go-to-market planning and commercial strategy as a member of the commercial leadership team.
• Translate market intelligence into actionable growth initiatives, investment priorities, and commercial programs.
• Provide executive insight on market trends, competitive dynamics, pipeline performance, campaign effectiveness, and future growth opportunities.
• Develop a deep understanding of customers, markets, competitors, industry trends, and emerging technologies.
• Define and maintain Ideal Customer Profiles (ICPs) and Ideal Partner Profiles (IPPs) to guide commercial decision-making.
• Identify and prioritize target industries, customer segments, and strategic growth opportunities.
• Provide actionable insight that helps the business prioritize customers, partners, markets, and investments.
• Establish repeatable processes for competitive intelligence, market research, and commercial analysis.

• Lead demand generation programs across digital marketing, account-based marketing, partner marketing, field marketing, events, and targeted growth initiatives.
• Drive measurable pipeline growth across SNUC's Sell-To, Sell-With, and Design-In go-to-market motions.
• Ensure growth programs align with strategic priorities and revenue objectives.
• Monitor, measure, and optimize campaign performance, engagement, and pipeline contribution through data-driven decision making.
• Collaborate with Sales, Channel, Customer Success, and Strategic Alliance teams to maximize growth program effectiveness and pipeline conversion.

• Own the company's product marketing strategy and market positioning framework.
• Develop differentiated messaging that clearly communicates SNUC's value proposition to customers, partners, and the sales organization.
• Support product launches and go-to-market initiatives through coordinated messaging, enablement, and market activation.
• Ensure consistent positioning across sales, marketing, partner, and customer-facing activities.

• Oversee corporate communications, digital strategy, website development, social media, public relations, and thought leadership initiatives.
• Ensure consistent messaging, positioning, and brand representation across all external communications and engagement channels.
• Strengthen market awareness, brand credibility, and industry visibility within target customer and partner communities.

• Develop joint marketing programs in collaboration with Channel and Strategic Alliance teams.
• Support co-marketing initiatives that increase awareness, engagement, and pipeline creation.
• Help strengthen SNUC's presence within key partner communities and routes to market.
• Collaborate closely with partner-facing teams while maintaining clear separation from commercial ownership of partner relationships.

• Leverage data, automation, AI, and emerging technologies to improve market intelligence, campaign execution, customer engagement, and commercial effectiveness.
• Partner with Revenue Operations to…