Marketing Director - FTC; Maternity Cover

The maternity cover role is accountable to the Chief Revenue Officer for leading delivery of the ECB’s 2027 marketing priorities and growth agenda. The role is responsible for directing the marketing strategy of all ECB brands and competitions, growing the long-term value of England Cricket, ECB brands, audiences and competitions across England Cricket, The Hundred, Domestic Cricket and Recreational Cricket. This includes audience growth, brand development, commercial partner activations, customer engagement and commercial value creation.

The role has responsibility for all ECB marketing spend, agency partnerships and a team of six.

The successful applicant will possess strong strategic vision and experience of building audience-led growth strategies, leading major brands and delivering measurable commercial outcomes. They will be responsible for progressing a defined one-year strategic agenda and maintaining momentum across key growth initiatives during a critical period for the game. This role will work closely with stakeholders across Insight, Commercial Partnerships, Content, Digital, Communications, Insights and all 18 Professional Counties to deliver a unified approach to audience growth and fan engagement.

The Marketing Director will be accountable for refining and delivering the vision, priorities and support services for all marketing activity across cricket in England and Wales during 2027, including the Ashes, while shaping the strategic direction for 2028 within the framework of the existing  marketing strategy. Working in collaboration with strategic partners and agencies, including Two Circles, they will enable teams and venues to deliver sustainable audience growth, attendance, engagement and revenue.

The primary goal is the growth of cricket audiences, fan engagement and commercial value through audience-led marketing, brand development, and data-informed decision making across England Cricket, The Hundred, Domestic Cricket and Recreational Cricket.

The England and Wales Cricket Board is the national governing body for all cricket in England and Wales, supporting the game at every level – from grassroots to professional.

We believe cricket is a force for good that can have an enduring impact on everyone’s lives and we have an ambitious strategy to inspire a generation to say ‘cricket is a game for me’. It provides great entertainment. It teaches important skills, both physical and social. It can help inclusion and social cohesion, bringing communities together.

The ECB welcomes applications from all backgrounds to ensure we deliver our Inspiring Generations strategy and fulfil our purpose to connect communities and improve lives through cricket.

• Run on respect. We ensure our game is based on fairness, respect and decency.
• Embrace enjoyment. We make sure everyone finds fun in the game.
• Build belonging. We actively include so everyone can find a place in the game.
• Progress with purpose. We stay open to change to keep the game moving forward.

• You are a highly experienced marketeer who has built and executed successful national campaigns for major sports events
• You have a passion for people and are great at building relationships
• You have a deep understanding of marketing and brand strategies
• You have a proven track record in sport and fan engagement
• You enjoy driving a high-performance team
• You thrive on collaboration, building relationships at every level of both yours and partner organisations

• Overseeing the overall marketing strategy for England Cricket, The Hundred and all domestic competitions, as well as with key recreational cricket initiatives.
• Driving marketing discipline across the cricket network, establishing and…