Senior Manager, Creator Partnerships & Social Commerce

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Creator Partnerships & Social Commerce based in United Kingdom.

As a Senior Manager, Creator Partnerships & Social Commerce, you will lead and scale creator marketing across two women’s health brands.

You will own the end-to-end creator strategy, from acquisition and partnerships through content production, affiliate programs, and performance optimization.

The role combines strategic leadership with hands-on execution, requiring strong commercial judgment and operational discipline.

You will lead a team, build scalable systems, and develop a high-quality creator community capable of generating valuable content and measurable revenue.

A major focus will be building and scaling a Tik Tok Shop affiliate program while continuing to optimize an established creator seeding operation.

You will work closely with Paid Media, Creative, Supply, E-commerce, and other teams to turn creator content into meaningful growth assets.

Success will be measured through commercial outcomes, content efficiency, creator performance, and the ability to build a scalable, data-driven creator ecosystem.

• Own the creator strategy across two women’s health brands, balancing an established seeding program with a new Tik Tok Shop affiliate program.
• Define measurable targets across creator outreach, response rates, approvals, content delivery, acquisition costs, content quality, and campaign performance.
• Build creator-driven demand that contributes to branded search, Amazon and Shopify sales, paid media performance, and a scalable content library.
• Identify and develop the right mix of healthcare professionals, micro-creators, mid-sized creators, and selectively larger influencers based on commercial value.
• Monitor competitor activity, creator pricing, platform developments, and emerging social commerce trends to maintain a competitive approach.
• Develop and deploy AI-powered workflows for creator qualification, personalized outreach, content tagging, rights management, and operational efficiency, with measurable improvements in team capacity.
• Lead and develop a team of two associates responsible for day-to-day creator seeding operations, outreach, follow-ups, communication, fulfilment, and administration.
• Establish clear processes, operating rhythms, quality standards, and accountability systems that allow high-volume creator activity to run efficiently.
• Build scalable creator acquisition pipelines through direct outreach, Tik Tok Shop's affiliate marketplace, and existing creator networks.
• Sustain high-volume creator content production while establishing a separate and scalable affiliate pipeline for Tik Tok Shop.
• Own the Tik Tok Shop affiliate program from creator recruitment and commission structures through sample logistics, performance management, and gross merchandise value (GMV) growth.
• Manage affiliate economics, including creator acquisition costs, sampling costs, commission rates, and the performance of individual affiliates.
• Identify high-performing affiliates and develop repeat, long-term, or exclusive partnerships with the creators driving the majority of sales.
• Oversee creator relationships from initial outreach and qualification through contracting, product delivery, content production, payment, and performance review.
• Ensure creators receive clear briefs, expectations, timelines, feedback, and appropriate compliance guidance.
• Build an engaged creator community through ongoing communications, challenges, educational initiatives, and relationship management.
• Own claims compliance across creator content and maintain clear guidance on permitted and restricted product…