Product Marketing Manager - IC

At Henry Schein One UK, we are a tech company with a mission to redefine dental care, creating a future where personalised, AI-driven treatment and intelligent practice management come together to enhance patient care and build a thriving dental practice.

We’re innovators, relentless in our pursuit of customer success and constantly pushing the boundaries of the possible to create world‑class SaaS products.

Celebrated as one of the ‘Sunday Times UK's Best Places to Work’ companies, our culture as an inclusive and forward-thinking company means we are committed to creating an environment that values diversity and flexibility and promotes equal opportunities for everyone.

Dentally solves real-world challenges at scale in the UK, Canada and APAC across;

• Clinical
  -AI-powered diagnosis for early detection of disease and mouth cancer. AI transcription for more accurate note taking. Advanced 3D + 4D imaging for deeper clinical insight.

• Practice Management - Automate every aspect of running a dental practice, from appointments, payments and patient communications to workflows, analytics and third-party integrations. Built to reduce admin and give teams more time to focus on patients.

• Patient Experience - A digital‑first experience that empowers patients to manage appointments, complete medical forms, and make payments - all from their own device. No more old‑school phone calls and paper forms.

We are problem solvers, not ticket takers, and we champion creative problem-solving. Customer success is at the heart of everything we do. We strive to ensure that each member of our team, regardless of their department or role, prioritises the success of the customer in every interaction. From our Commercial teams right through to Operations, every area of our business plays an instrumental role in shaping the value of our user’s experience.

Our customer success programmes are pivotal in maintaining dynamic feedback channels with our product teams, ensuring that we are always enhancing our software to align with customer needs. By delivering top-tier service, crafting innovative solutions, and offering proactive support, we are not just meeting expectations—we are creating long‑lasting partnerships that drive positive outcomes.

As Product Marketing Manager, you will turn Dentally’s product innovation into clear, differentiated positioning, GTM activity and enablement that drive commercial impact. You’ll report to the Manager, Product Marketing and operate as an individual contributor within the Product Marketing team.

You will be responsible for translating Dentally’s product marketing strategy into effective positioning, launch plans and enablement for assigned products and features across the UK, Ireland, Canada, Australia and New Zealand. Working closely with Product, Sales, Customer Marketing, Regional Marketing and Brand & Content, you will own the Product Marketing contribution to launches, ensuring they are clearly positioned, coordinated effectively and set up to deliver measurable adoption and commercial outcomes.

• Develop and manage positioning, messaging and value propositions for assigned products and features within Dentally’s overall messaging framework.

• Plan and coordinate product communications across launch and adoption activity, ensuring content remains accurate, audience relevant and consistent with agreed positioning across channels and regions.

• Translate agreed go-to-market strategy into launch and adoption plans and lead assigned launches end-to-end, coordinating Product, Growth, Brand & Content, Sales and regional teams.

• Use customer research, market insight and competitive intelligence to strengthen messaging, inform recommendations and…