Marketing Operations & Campaigns Lead; Interim

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We are looking for a hands-on, highly proactive Interim Marketing Operations & Campaigns Lead to accelerate marketing delivery across the UK. Working closely with the Group Head of Marketing and Marketing Executive, you will take ownership of campaigns, content, website updates and marketing operations, driving activity from brief through to execution.

This role is ideal for a self-sufficient B2B marketer who thrives on getting things done, can confidently engage subject matter experts and stakeholders, and keeps momentum across multiple projects with minimal supervision. Success in this role will come from being commercially minded, proactive and delivery-focused, with the ability to gather information, challenge where needed, and independently drive activity through to completion.

Ways of working

The successful candidate will:

• Be comfortable taking a high-level brief and independently turning it into action
• Build relationships quickly with internal stakeholders and subject matter experts
• Proactively seek information, approvals and input without requiring constant direction
• Balance multiple projects and priorities while maintaining momentum
• Be naturally organised, delivery-focused and accountable for outcomes
• Demonstrate confidence and credibility when working across sales, solutions and leadership teams
• Spot blockers early and drive solutions forward, keeping the Group Head of Marketing informed of progress, risks and dependencies.

Key responsibilities

• Own delivery of marketing activities from brief through to launch
• Drive progress across campaigns, content and website projects, ensuring deadlines are met
• Proactively engage internal subject matter experts to gather information, secure validation and obtain approvals
• Act as the day-to-day liaison between marketing, sales, solutions teams and agency partners
• Manage priorities across multiple concurrent projects and maintain momentum on key initiatives
• Brief designers and agencies, ensuring outputs are delivered on time and to brief
• Identify blockers and independently drive resolution

Digital marketing & campaigns (primary focus)

• Own the setup, activation and management of digital marketing campaigns across multiple channels
• Work hands-on within Hub Spot to build campaigns, workflows, emails, landing pages, forms, lists, reporting and asset management
• Manage campaign tracking, attribution and reporting to ensure performance can be measured effectively
• Operate confidently within Linked In Campaign Manager to build campaigns, manage audiences, optimise performance and extract insights
• Coordinate with paid media agencies, ensuring activity is delivered on time and aligned to marketing objectives
• Understand the digital channels and tactics required to support a B2B consultancy and solutions-led organisation
• Apply SEO best practices and ensure content is structured effectively for search visibility
• Maintain campaign data quality and reporting accuracy within Hub Spot
• Build strong working relationships across sales, solutions, delivery and leadership teams
• Confidently engage subject matter experts to extract insights and translate technical information into compelling marketing content
• Coordinate reviews and approvals to keep campaigns moving at pace
• Act as a trusted marketing partner, ensuring stakeholders remain engaged throughout delivery

Ad copy & messaging

• Write and refine ad copy for paid and organic campaigns
• Adapt messaging for different buyer audiences and target accounts
• Support testing headlines, CTAs and creative messaging

Website & CMS

• Hands-on management of website content and user journeys through Webflow CMS
• Create, publish, update and maintain website pages to support propositions, campaigns and thought leadership content
• Work with stakeholders to improve website content, usability and conversion opportunities
• Monitor site content accuracy, consistency and optimisation opportunities
• Coordinate with designers and developers where required to deliver website enhancements
• Confident making website updates independently without developer support for day-to-day content changes

Content creation & writing

• Create and update B2B, technology and solutions-led content (website copy, sales collateral, campaign assets) by sourcing information from subject matter experts and internal stakeholders
• Apply core narratives and messaging with guidance from senior marketing
• Use AI…