Tactical Marketing - Placement

Position: Tactical Marketing - Placement Year
START WITH WHAT INSPIRES YOU.Rolls-Royce Motor Cars is part of the BMW Group and its Goodwood manufacturing plant sits in the heart of the West Sussex countryside.

As the epitome of exclusive super luxury, a Rolls-Royce delivers unmatched quality, style and performance. Behind the legendary brand is a team of passionate and highly talented people who do their utmost to satisfy the wishes of clients who commission a Rolls-Royce. Each year we offer a number of internship opportunities and are keen to hear from you if you are currently studying an undergraduate degree and are looking to complete your industrial placement year.

The maxim of Sir Henry Royce – ‘take the best that exists and make it better’ permeates everything we do at Rolls-Royce. As a student, you will have hands on experience from day one, while gaining practical insight into the corporate operations of a world-class automotive manufacturer.

Rolls Royce Motor Cars, Goodwood, West Sussex (UK) - Tactical Marketing - Placement Year (July 2027)
As a Tactical Marketing Intern, you will support Rolls-Royce Motor Cars in becoming a data-driven organisation. Working with the Digital Marketing Manager, Marketing Steering Manager and Marketing Automation Specialist, you will:  Gain experience across the channel mix, reporting on what performs best across the relevant countries and regions  Generate data-driven insights and recommendations  Support the execution and optimisation of automated marketing campaigns through mapping the optimal client journey and compiling target audience segment lists

Support the creation and delivery of the content roadmap across the channel mix, including Whispers, our private members’ club, accessed via an app

   
This role offers hands-on experience in how data drives strategic and commercial decisions within a luxury brand. What awaits you? Core Marketing & Execution Digital Campaign Execution:
Support social media, email, and paid ad rollouts across global markets

Content Localisation:
Adapt copy and visual assets for different regions and languages

Project Coordination:
Track project timelines, coordinate with creative teams, and manage asset libraries

Performance & Funnel Analysis Analyse performance across the client funnel (lead  order  delivery  cancellation) Identify trends, gaps, and regional variations  Support reporting and dashboards for stakeholders  Data-Driven Recommendations Support development of clear, actionable insights  Help define “next best actions” to improve conversion and reduce cancellations Contribute to insight packs for regional and central teams  Marketing Automation Assist with automated email campaigns in Salesforce Marketing Cloud  Support campaign delivery for events, brand, and regional teams  Monitor performance and recommend optimisation opportunities  Data Quality & Compliance Maintain CRM and marketing data accuracy  Support data governance and compliance requirements  Identify data gaps and improvement opportunities  Stakeholder Collaboration Work with internal teams (CRM, Marketing, Data Science, Legal) and external partners (Salesforce, analytics providers, CRM systems, digital agencies). 

What You Will Gain Project Management:
Learn how to meet strict deadlines with creative and regional teams

Luxury Standards:
Master the high attention to detail required in high-end client communication Fast Pace Working

Experience:

High-pressure environments with shifting daily priorities.

Develop High(er) Standards:
Perfect execution is expected in every document and visual asset

Experience with Salesforce Marketing Cloud and CRM systems  Exposure to funnel performance and business steering  Insight into data-led decision-making in a luxury brand  Hands-on skills in campaign…