Marketing Director, Europe

Who We Are Finance leaders choose Billtrust to get paid faster, control costs, and maximize customer satisfaction. As the leader in B2B accounts receivable workflow and payment software, we provide the world’s leading brands with AI-powered solutions across the full AR lifecycle—from invoice presentment and payment processing to cash application and collections. With over 2,600 global customers, more than $1 trillion in invoice dollars processed, and a proprietary network of 13 million buyers, Billtrust delivers business value through deep industry expertise and a culture relentlessly focused on meaningful customer outcomes.

We’re an AI-first company, not just in what we build for our customers, but in how we work. Across every function, our teams use AI tools daily to work faster, make better decisions, and deliver higher-quality outcomes. We hire exceptional people, give them cutting-edge AI capabilities, and measure success by the impact they create. If you want to do the best work of your career at the frontier of AI and fintech, Billtrust is the place to do it.

Our Values Customers We  relentlessly increase value for customer and do the right thing for them.

Action We make ‘thoughtfully fast’ decisions, act quickly, cut through red tape, deliver progress not perfection, take ownership and accountability.

Team Spirit We put the team ahead of ourselves, foster trust and respect, collaborate with passion, despise toxic politics, value our differences, and celebrate together.

Innovation We challenge the status quo, experiment thoughtfully, and are novel and brilliant in what we create.

Excellence We love to win, but we hate losing even more. We aspire to be the best and take pride in our work. When we fall short, we own it and come back stronger.

About the Role The Marketing Director, Europe is a critical role responsible for building Billtrust's brand and demand generation engine across Europe from the ground up, in direct partnership with the CMO and cross-functional leadership.  As part of scaling Billtrust across European markets, you will build go-to-market and brand awareness strategy in priority markets like the UK and Germany, develop market-entry strategy for new geographies, and act as an embedded partner to regional sales, SDR, and CS teams.

What You’ll Do Regional Strategy & Leadership Own the European marketing strategy and P&L-aligned plan, setting country/region priorities, targets, and budget allocation in direct support of pipeline and revenue goals set with the CMO and NA leadership. Develop market-entry strategies for new European geographies, including sequencing, positioning, and channel selection. Operate with a high degree of autonomy, making day-to-day regional decisions while keeping the NA-based CMO aligned on strategy, budget, and results.

Report on regional marketing performance, pipeline contribution, and awareness metrics to the CMO and broader leadership

Manage regional marketing budget, forecasting, and vendor contracts. Go-to-Market & Demand Generation Build and execute a go-to-market and brand-awareness strategy tailored to each priority European market, recognizing the company is largely unknown particularly in UK & Germany, two top priority markets, and requires demand generation from a low-awareness starting point. Localize and adapt content, messaging, and campaigns into local languages and cultural context rather than simply translating NA assets.

Plan and activate regional events (field marketing, trade shows, roadshows) end-to-end, from budget and vendor selection through execution and ROI reporting. Run digital marketing (paid, SEO/SEM, social, web) localized by market, with performance tracked against pipeline and awareness KPIs. Partnerships,…