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Frontline Copywriter

Job in Cardiff, Cardiff City Area, CF10, Wales, UK
Listing for: Confirm
Full Time position
Listed on 2026-10-10
Job specializations:
  • Marketing / Advertising / PR
    Content Writer / Copywriter, Marketing Communications
Salary/Wage Range or Industry Benchmark: 40000 - 65000 GBP Yearly GBP 40000.00 65000.00 YEAR
Job Description & How to Apply Below
Where ambitious people connect the dots and grow

At Confirm, we’re building what’s next in workforce enablement. We connect the dots between learning, engagement and performance, using intelligent technology, content and data to help organisations unlock the potential of their people.

We’re a growing, global team where people are trusted to make an impact, take ownership and grow. Our values are at the heart of how we work:
Do the right thing, We’ve got your back and Raise the bar. We care about doing work that matters, challenging ourselves to do it better and creating an environment where people can do their best work.

Confirm is a B Corp certified business and a Platinum Investors in People organisation. We’re also proud of the recognition our work has received across the industry, including multiple Gold wins at the Learning Technologies Awards.

If you’re looking for your next challenge, want the space to make your mark and like the idea of building something ambitious with good people around you, you’ve come to the right place.

About the role

We're looking for an excellent B2B writer to make Confirm's frontline proposition clear, useful, and difficult to ignore.

Sitting within the go-to-marketing team, you'll write for senior HR, learning and development, and operational leaders in complex, distributed organisations.

You'll turn proposition strategy, research, customer evidence, product insight, and campaign ideas into content that earns attention and supports growth. The work needs to sound unmistakably Confirm: clear, human, confident, and useful. For this audience, it must also feel grounded, specific, and operationally credible.

This is a hands-on role. You'll write flagship pieces and the shorter assets that make them travel: campaign copy, articles, customer stories, emails, event content, sales materials, social posts, video scripts, and more. You'll know when a subject needs depth and when three sharp lines will do the job better.

You'll work closely with the frontline Product Marketing Evangelist, Field Campaign Manager, Corporate Marketing, Digital, Sales, Product, Customer Experience, customers, and subject‑matter experts. The Evangelist will own the proposition and market point of view. You'll turn that direction into distinctive content across the customer lifecycle journey - and bring strong editorial judgment of your own - writing long and short form content, stories, video storyboards and campaigns to bring our products, propositions and message to life both for internal enablement and external promotion.

What

you will be doing

Roles and responsibilities include:

  • Writing for the frontline market by translating the frontline proposition, messaging and market point of view into copy people can understand and use
  • Creating strong concepts, headlines, landing pages, emails, paid and organic social copy, event materials, and follow‑up content that work together.
  • Building a practical understanding of C‑suite leaders, HR and learning teams, operational leaders, and frontline managers, including the pressures and language that shape their decisions.
  • Explaining product capabilities and technical ideas through real problems and outcomes rather than feature‑heavy language.
  • Creating concise sales and field assets including talk tracks, pitch narratives, one‑pagers, account content, event briefs, and follow‑up copy, slide deck narrative.
  • Keeping copy consistent with Confirm's brand while making it feel grounded and operationally credible for this audience.
  • Turning one strong report into multiple useful assets without making every channel feel identical.
  • Changing the length, pace, format, and level of detail for different channels and audiences while protecting the core idea.
  • Managing several…
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