Amazon Manager

One channel, full ownership. Strategy, agency and the P&L, reporting to Head of Brand Marketing & Ecommerce.

ROLE:Amazon Manager

REPORTS TO:Head of Brand Marketing and Ecommerce

TEAM:Marketing and Ecommerce. No direct reports at the outset. (Will manage Amazon agency)

LOCATION:UK or offshore

EMPLOYMENT:Full time, permanent

LEVEL:Mid to senior, individual contributor with full channel ownership

START:As soon as possible. Handover from the current Amazon cover runs to November 2026.

ROLLS UP TO:Ecommerce KPIs. Amazon Revenue and Amazon Contribution Margin feed directly into the Amazon line.

PROMIXX is a premium performance shaker and drinkware brand, based in Cardiff. We sell direct, through retail and B2B partners, and on Amazon.

Amazon Revenue and Amazon Contribution Margin report into our Performance Review and into the Ecommerce KPIs. The channel needs one owner who runs it for profit, not only for sales.

The current Amazon cover is partial and temporary, and it ends in November 2026. This hire takes full ownership and is handed the channel by the person currently covering it, once ramped.

You set the Amazon strategy, own the channel P&L relationship, and manage our Amazon agency, GNO, directly.

• Amazon strategy: catalog, pricing, promotions and launch sequencing for new and existing SKUs
• The GNO/ agency relationship: strategy, briefing, review and accountability to target
• Amazon PPC, with VA execution support
• Monthly Amazon Revenue and CM reporting

• GNO, our Amazon agency
• VA support for PPC execution
• The offshore Designer for A+ content, listing imagery and the brand store
• Leadership, for direction, targets and escalation

This is a manager role. One channel, one agency relationship, no direct reports at the outset. It is a full-ownership role, hired at mid to senior experience, not a junior one.

• Own the Amazon strategy across catalog, pricing, promotions and launch sequencing
• Plan launches for new SKUs/ portfolio and relaunches for existing ones
• Set quarterly priorities against the PROMIXX VTO target and keep them current

• Manage GNO agency end to end: brief, review performance, hold budget accountability
• Hold a Q  cadence and track deliverables on a simple agency scorecard
• Challenge the agency on results, and elevate when targets slip

• Own ACOS and TACOS against target, working through GNO
• Direct PPC strategy and run it day to day, with VA execution support
• Keep paid from cannibalising organic demand

• Keep content quality, A+ compliance and the brand store in good order
• Manage review and rating trends
• Watch IPI and inventory health, and flag stock risk early

• Report Amazon Revenue and Amazon CM each month, using the existing Helium 10 Performance Review method or the GNO Seller board tool
• Explain the movement, not only the number, and bring a recommendation

• Brief the offshore Designer on A+ content, listing imagery and the brand store
• Review work against brand standards before it goes live

• Operations: align stock, inbound and IPI health, and share the Amazon forecast so supply keeps pace with demand
• Finance: agree pricing, promotion and margin assumptions, and reconcile Amazon Revenue and CM for the monthly Performance Review
• Internal creative teams: work from approved templates for A+ content, listing imagery and the brand store, and request new templates where gaps exist
• Leadership: bring Amazon into strategy and into product development for new launches, from early planning to launch sequencing

What good looks like in the role. Targets are set with you after you join.

• Grow Amazon revenue and contribution margin against plan.
• Keep advertising efficiency (ACOS and TACOS) on target.
• Grow organic sales and share of voice on priority keywords.

• Hold GNO to its deliverables and keep a regular review cadence.
• Keep listings, content, reviews and inventory health in good order.
• Report Amazon Revenue and CM each month, with clear commentary.

• Be a reliable partner to Ops, Finance, internal creative and Leadership.
• Bring Amazon into strategy and into planning for new launches.

Your full scorecard, with targets and weightings, is agreed with the leadership…