Growth Manager, Marketing ​/ Advertising ​/ PR

Twinkling Tree, in partnership with Puck

Paid social buys the traffic. You make it convert.

Twinkling Tree puts more than a million sessions a month behind 10 million dollars plus of annual paid social. This role owns everything after the click: landing pages, offers, product pages, cart, checkout and post-purchase. You find the opportunity, run the test, and decide what happens next.

Twinkling Tree sells decorative lighting people fall a little bit in love with, growing 250 percent year on year toward 30 million dollars plus in revenue. Behind the storefront sits an AI-native operation: in-house software, automations, and a performance creative team shipping new angles every week. Paid acquisition brings the traffic. You own how it converts.

Conversion rate, average order value and revenue per visitor, across the whole post-click journey. And this is an execution role, not an advisory one. You will not simply recommend tests. You find the opportunity, shape the offer, write the copy, coordinate development and QA, launch, analyse, and decide what happens next.

The primary outcome is written down before you start: lift revenue per visitor by 20 percent in your first ninety days, with a 30 percent stretch, while protecting contribution margin.

• The complete post-click experimentation roadmap.
• Customer research using reviews, surveys, heatmaps and session recordings.
• Landing pages, product pages, advertorials and collection experiences.
• Cart, checkout, upsell and post-purchase optimisation.
• Offers, bundles, gifts, guarantees, pricing structures and promotions.
• Direct-response copy across the ecommerce journey.
• Full-page redirect tests, on-page experiments and focused design changes.
• Test hypotheses, variants, primary metrics and guardrail metrics.
• Coordination with developers and QA through every launch.
• Tracking, monitoring, reporting and the experimentation learnings library.
• Alignment between paid-social angles and the pages receiving that traffic.
• Weekly recommendations on what to test, scale, revise or stop.

Pricing, bundles and major offer changes go through a weekly commercial meeting. You bring the recommendation and the evidence.

More than a million monthly sessions means enough traffic to reach significance quickly and learn something every week. The roadmap targets ten or more live experiments a month, so testing is the job, not a side project. You work directly with the founder, developers, QA and the performance creative team, with no layers in between. And you get proper tooling: , Microsoft Clarity, Converge and internal CRO tools, with AI-assisted research and page-building you'll help improve.

Days one to thirty: audit the highest-traffic products, funnels, offers and customer journeys, review the quantitative and qualitative data, identify the largest bottlenecks, build a prioritised backlog, and launch the first high-confidence tests.

By day sixty: turn the first results into commercial learnings, double down on winning messages and offers, and establish a reliable workflow across research, copy, AI design, development and QA.

By day ninety: deliver a measurable improvement in revenue per visitor, maintain a pipeline supporting ten plus live tests a month, and present the next-quarter roadmap built on validated insights.

• Typically three to six years in growth, CRO or ecommerce, including at least two years with DTC brands or a specialist DTC agency.
• Evidence of landing pages, offers or customer journeys you personally improved.
• Strong direct-response copywriting and offer-development ability.
• Experience designing and evaluating controlled…