Social Media Manager

This is an exciting, fast-paced and varied role responsible for planning, delivering and evaluating social media activity across the Welsh Rugby Union’s full portfolio of accounts, including the Wales senior men’s and women’s channels, Principality Stadium and the WRU’s wider corporate and community accounts.

Using audience insight and platform-specific content, the Social Media Manager will capture, engage and grow audiences, tell positive and compelling stories from across Welsh rugby, support ticketing and commercial objectives, and enhance the global profile of Welsh rugby and Principality Stadium.

• Strong creative social content production skills, with the ability to capture, edit and publish engaging, social-first content using mobile devices, while continually pushing creative boundaries and experimenting with new formats and ideas.
• Proven experience of developing, delivering and evaluating successful social media strategies and content plans.
• Excellent knowledge of major social media platforms, emerging trends, platform best practice and audience behaviours.
• Strong understanding of social media analytics, reporting tools and the use of data to improve content and audience engagement.
• Excellent knowledge of rugby and the wider sporting landscape, with the ability to work effectively in a fast-paced editorial environment.
• Strong editorial judgement and the ability to identify and create content that tells a compelling story.
• Experience of content management systems and editing software, with the ability to adapt quickly to new systems and technology.
• Highly organised, proactive and able to manage competing priorities, including live and time-sensitive content.
• Excellent IT skills
• Strong interpersonal and relationship-management skills.
• Excellent written and verbal communication skills.
• Excellent knowledge and understanding of regulatory compliance relevant to social media publishing and content production.
• Ability to communicate and work through the medium of Welsh is highly desirable.
• A valid UK driving licence is desirable.

• Develop and manage an insight-led social media strategy that supports the WRU Group’s wider strategic and commercial objectives.
• Plan, create, publish and evaluate engaging content across the WRU’s social media channels.
• Manage the day-to-day operation of social platforms, including content scheduling, publishing, community engagement and live coverage.
• Use data, audience insight and analytical tools to assess performance, identify opportunities and continually improve content.
• Grow the WRU’s addressable audience by delivering platform-specific content that generates meaningful engagement and positive sentiment.
• Raise and enhance the global profile of Welsh professional players, across both the men’s and women’s game.
• Identify, develop and create social content that tells compelling stories from across international, professional, community and grassroots rugby.
• Promote Welsh culture, language and values through the WRU’s social media output.
• Support ticketing campaigns and help drive demand for senior men’s and women’s international fixtures at Principality Stadium.
• Support Super Rygbi Cymru and professional clubs in Wales by helping to grow awareness, engagement and match attendances.
• Work collaboratively with internal teams, external partners and relevant stakeholders to coordinate content and maximise its impact.
• Carry out duties in support of the WRU Group Strategic Mission, Purpose and Values
• Support ticketing campaigns and help drive demand for senior men’s and women’s international fixtures at Principality Stadium.
• Support Super Rygbi Cymru and professional clubs in Wales…