Principality Stadium Communications Officer

As Principality Stadium Communications Officer, you will play a central role in protecting, enhancing and promoting the reputation of Principality Stadium as a ‘must-visit, must-play' venue, supporting its position as a globally recognised destination for world-class events. Working closely with our internal teams and external media you will help deliver a programme of communications activity that showcases the stadium's diverse event portfolio, operational excellence and economic contribution to Wales.

Closing Date:
October 29 2026

Salary: £32,000 per annum

• Experience in communications, media relations, public relations or a related field.
• Passion for sport, entertainment, and live events.
• Understanding of communications measurement and media monitoring.
• Excellent written and verbal communication skills are essential.
• Strong interpersonal and relationship management
• Highly organised
• Excellent IT skills, specifically Microsoft package
• Strong interpersonal skills
• Excellent knowledge and understanding of regulatory compliance
• Ability to communicate and work through the medium of Welsh is desirable

• Support the delivery of communications activity that promotes Principality Stadium as a world-leading multi-event, ‘must-visit, must-play' venue.
• Lead on all media operations at stadium events including accreditation, media facilities and matchday services.
• Generate media coverage across sports, entertainment, tourism, business and trade publications.
• Build and maintain strong relationships with journalists, broadcasters, promoters and industry stakeholders.
• Assist with communications planning and delivery for major sporting fixtures, concerts and special events.
• Work collaboratively with event organisers and rights holders to maximise media opportunities and audience engagement.
• Manage media enquiries relating to the stadium and coordinate responses with relevant internal stakeholders.
• Develop and distribute media materials including press releases, media advisories, event briefings and reactive statements.
• Monitor traditional, digital and social media coverage, identifying earned media opportunities and emerging issues.
• Identify opportunities to secure coverage outside traditional sports media, including business, tourism, lifestyle and entertainment sectors.
• Support the promotion of Principality Stadium's food and beverage, hospitality and premium experience offerings across major sporting, entertainment and business events.
• Create compelling stories that highlight the stadium's role within Welsh sport, culture, tourism and the visitor economy.
• Oversee filming, photography and access requests within the stadium.
• Maintain media, stakeholder and event databases to support communications planning and reporting.
• Undertake duties that support the wider Marcomms team.
• Carry out duties in support of the WRU Group Strategic Mission, Purpose and Values

The WRU require that individuals are proficient in IT skills, specifically Microsoft packages. Excellent written and verbal communications are essential, along with the ability to build strong relationships with internal and external stakeholders.

Ability to communicate through the medium of Welsh and a Valid UK Driver's License is desirable. This role is subject to a basic/enhanced DBS check.

• Salary Sacrifice Pension (5% employee contribution,matched by WRU)
• Life assurance scheme
• WRU Group Ticket Allocation (in line with ticketing policy)
• One additional paid day off (birthday leave)
• Employee assistance programme
• Team Tactics - hybrid working arrangements
• Free stadium parking and gym
• WRU Group store andtour discounts
• WRU Group partnership offers
• Eye Care Voucher Scheme
• Cycle to Work Scheme

The…