Display & Paid Social executive

Job Title Display & Paid Social executive

Job Description So, who are we?

IG has been at the centre of retail trading and investment since 1974, when we helped create the market for financial spread betting. Today, we're a FTSE
100 fintech operating across five continents, serving over 700,000 clients and handling billions in transactions - built on decades of scale, trust and proof. We didn't pivot to innovation; it's how we've always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that’s rare in established businesses.

The bar is high - bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next. Join us at IG – the future gets built here.

About the team

This role sits within the Performance Marketing team, part of IG’s broader Marketing function. The team is responsible for delivering measurable customer acquisition across paid channels in the UK & EMEA, and paid social and display are a growing and strategically important part of that mix. You will report into the Senior Paid Media Lead and work closely with the wider performance team, creative function, and analytics partners.

The team is data-led, fast-paced, and investing significantly in its paid social and display capability, including its use of a customer data platform (CDP) for audience strategy and Celtra for dynamic creative production.

Your role

This is a hands-on performance role for a paid media specialist who wants to drive acquisition  will support the execution and optimisation of paid social campaigns across Meta, Reddit, Linked In, X, and Tik Tok, alongside programmatic display, across UK & EMEA markets, with a clear mandate to help reduce customer acquisition cost (CAC) and grow the number of clients making their first trade with IG.

In-platform metrics matter, but what counts here is what they translate to: qualified customers and commercial value. We’re also looking for someone who actively uses AI tools to work smarter, whether that’s automating reporting workflows, surfacing insights faster, or cutting time spent on manual analysis. As you will work across multiple EMEA markets, German or French language skills are an advantage.

If you combine performance marketing fundamentals with a strong data instinct and a practical grasp of AI, this role was built for you. What you’ll do Campaign management and performance delivery Set up, manage, and optimise paid social and display campaigns across Meta, Reddit, Linked In, X, Tik Tok, and programmatic display platforms, maintaining a clear line of sight from in-platform activity to downstream acquisition metrics.

Manage day-to-day campaign pacing, budgets, and bidding with a focus on reducing CAC and growing first trade (FT) volumes, not just improving in-platform efficiency. Manage display activity including placements, frequency, and brand-safety controls, reviewing inventory quality to protect performance.

Adapt campaign set-up, targeting, and creative for individual UK & EMEA markets, working with local teams where needed. Report on performance against CAC and FT targets, providing clear analysis of what is driving results and what needs to change.

Audience strategy and targeting

Support audience segmentation strategies across paid social and display platforms, leveraging IG’s CDP to activate first-party data, suppression lists, and lookalike audiences. Work with the CDP and data teams to help ensure audience feeds are accurate, up to date, and compliant with platform and regulatory requirements.

Tracking, measurement, and data integrity

Support pixel and conversion tracking across paid social and…