Multi- Local SEO Specialist Retail Franchise Network
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Marketing / Advertising / PR
Job Description & How to Apply Below
Posted 1 week ago Remote Expert Proposals 8 Duration 03 to 06 months
Description
Company OverviewAt Metro Retail Group, we direct the digital presence, local SEO infrastructure, and promotional strategies for dozens of retail franchise locations across the UK. Our goal is to drive foot traffic into physical storefronts while maintaining unified corporate standards across every unit.
Core Execution AreasSynchronizing store directories, GBP profiles, and localized business data across multi-unit networks
Developing structured promotional assets and copy localized for specific UK franchise territories
Conducting routine brand consistency and local search visibility audits across all locations
Aligning store-level promotional campaigns with broader corporate marketing objectives
Ideal Candidate ProfileProven background managing local SEO, directory syncs, and digital assets for multi-location or enterprise brands
Familiarity with the UK retail landscape and multi-unit marketing dynamics
High attention to accuracy, corporate brand compliance, and campaign consistency across regions
Contract Scope & SelectionThis role is intended for experienced local search specialists capable of handling enterprise-grade store networks.
We aim to build an ongoing relationship with a qualified specialist who can seamlessly manage our growing network of UK storefronts. If you have the experience to keep our store data accurate and boost local visibility, we would love to see your proposal.
How are store location data and directory updates managed across the network?
We utilize centralized management workflows for hyper-local directory syncs and GBP updates, allowing specialists to execute changes efficiently across all store branches while maintaining full brand consistency.
How are promotional assets and updates distributed across different store branches?
We are looking for an experienced SEO specialist to manage and improve the local search visibility of a multi-location business. The project includes location-based SEO strategy, optimization, technical improvements, local landing pages, and performance tracking.
We are looking for an experienced Google Local Services Ads (LSA) Specialist to set up, manage, and optimize our Local Services Ads campaigns. The freelancer should have proven experience with LSA setup, lead generation, optimization, budget management, and performance tracking.
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