Assistant Manager Counter Lead

Description

The Counter Lead is responsible for supporting their Brand in driving sales turnover and market share through consistently remaining consumer focused.

They are accountable for achieving this by

• reflecting a credible and professional Brand image to all internal and external consumers at all times
• maximising sales through selling, providing excellent service and retail standards
• contributing to efficiencies through adhering to store/Brand/Company Procedures and guidelines
• understanding daily/weekly targets
• ensuring personal awareness of all additional sales avenues such as eventing, omni and digital channels, etc.
• keeping up to date with competitor activities and missed opportunities
• leveraging social media to drive the business, protect and enhance the Brand image
• delivering the Brand Strategy, ensuring the delivery of an effective local plan
• planning and implementing local marketing and events initiatives, aligned to Retailer activity
• delivering excellence in service by ensuring measures are in place to continually and visibly improve service levels, creating zero consumer complaints mindset and a surprise and delight culture
• being an ambassador for the Brand, leading the way to ensure Brand values are represented and bought to life
• ensuring refunds and complaints are managed in line with Company guidelines and to a mutually satisfactory conclusion, consulting with the Area Manager where appropriate
• using digital tools to keep knowledge up to date
• delivering a consumer recruitment and retention strategy to grow a loyal consumer base
• developing up to date knowledge of the product to ensure an industry‑leading experience that meets consumer needs

• planning to ensure the delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing)
• reviewing retail standards daily to ensure they are maintained to the required standard
• ensuring deliveries, stock movements and associated administration are completed within agreed Company time frames
• ensuring that all auditable processes and administration are actioned to Company guidelines and corrective action is taken in highlighted risk areas
• fulfilling all information requests accurately and within deadlines
• minimising stock loss by implementing all Company Security Policies and Procedures correctly
• creating and maintaining a safe working environment for consumers while adhering to Company and Retailer Policies and Procedures
• ensuring all health & safety responsibilities and all areas of operational activity achieve a minimum overall grading of "Acceptable" during audits

• managing daily replenishment, taking appropriate action where necessary
• maximising sales performance by utilising all commercial reports before making decisions
• planning and delivering the visual merchandising layout within guidelines and agreed timescales
• identifying stock package issues and taking corrective action, informing the Area Manager when out of direct control
• effectively managing all promotions and discounts in line with Company guidelines
• identifying trends and suggesting enhancements to product performance

• experience in a fast‑paced retail and/or consumer facing environment
• ability to drive self‑development
• commercial understanding and awareness of industry
• effective communication, organisation and prioritisation skills