Retail & E-Commerce Manager

UK-based, hybrid: 2–3 days per week at ATHX HQ,

Regular UK and international event travel, including weekend working around the event calendar.

Full-time, permanent

25 th October 2026

ATHX Games is a global fitness racing and competition brand that delivers world‑class events, experiences, and community engagement for athletes of all levels. We continue to expand our event portfolio and commercial offerings, we are seeking a highly organised and commercially minded Retail & E-commerce Manager to oversee all aspects of merchandise planning, inventory management, retail operations, and partner coordination.

The Retail & E-commerce Manager will lead the planning, procurement, inventory management, and retail execution of all ATHX Games merchandise across both live events and e‑commerce channels. This individual will serve as the primary day‑to‑day liaison between ATHX Games and Adidas, managing product forecasting, purchasing requirements, apparel development, and future merchandise initiatives.

The successful candidate will ensure optimal stock levels, deliver exceptional event retail experiences, provide regular performance reporting, and support multiple departments with apparel and footwear requirements.

The role includes management of all ATHX events across the season and all budgeting and revenue across events and online, with responsibility for the merchandise stock budget and margin, and day‑to‑day supervision of temporary event retail staff. Will manage a team of freelance event staff at each ATHX event.

Manage all ATHX Games merchandise operations across live events and e‑commerce platforms.

Develop and maintain seasonal merchandise plans aligned with event schedules, sales targets, and customer demand.

Oversee inventory management, stock allocation, replenishment, and warehouse coordination.

Ensure accurate stock control procedures and inventory reporting across all sales channels.

Lead on‑site retail execution at ATHX Games events, ensuring professional presentation, staffing coordination, and customer experience standards.

Monitor product performance and identify opportunities for growth, optimisation, and new product development.

Manage on‑site POS, payment and cash‑handling processes, and ensure event retail set‑ups meet ATHX health & safety requirements, including manual handling and temporary structures.

Coordinate cross‑border stock movement for overseas events, including shipping, customs, duties and VAT, working with Finance and logistics partners.

Plan end‑of‑season and end‑of‑range stock clearance to protect margin and minimise write‑offs.

Own day‑to‑day trading of the ATHX webstore, including product listings, site merchandising, pricing and promotions, aligned with the event and marketing calendars.

Monitor online performance (traffic, conversion, average order value, returns) and act on insight to grow online revenue.

Manage order fulfilment, returns and customer service standards with the fulfilment / 3PL partner.

Work with Marketing on product launches, email and social campaigns that drive webstore sales.

Act as the primary operational contact between ATHX Games and Adidas.

Coordinate product planning, purchasing, forecasting, and inventory requirements.

Collaborate with Adidas on future product launches, custom merchandise designs, and apparel development initiatives.

Manage timelines, approvals, and communication to ensure successful product delivery and availability.

Maintain strong working relationships with Adidas stakeholders and provide regular updates on business performance.

Ensure all co‑branded product follows agreed brand guidelines, approval processes and IP requirements.