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Account Executive

Job in Cardiff, Cardiff City Area, CF10, Wales, UK
Listing for: Flipdish
Full Time position
Listed on 2026-06-12
Job specializations:
  • Sales
    Sales Representative, Business Development, B2B Sales
Salary/Wage Range or Industry Benchmark: 60000 - 80000 GBP Yearly GBP 60000.00 80000.00 YEAR
Job Description & How to Apply Below

At Flipdish, we’re turning the tables in favour of independent restaurant and takeaway owners by offering powerful, simple-to-use tech solutions backed by real human support.

About the role

We’re looking for a driven, commercially minded Field Sales Account Executive to join our fast-growing Sales team. You’ll own your territory’s new business pipeline end-to-end and represent Flipdish in the field, building relationships with restaurant owners, hospitality groups, and franchise operators.

This is a hands‑on, consultative role that combines pipeline ownership with in‑person meetings. You’ll uncover how a venue operates today, diagnose problems and growth opportunities, and help prospective customers modernise how they run operations using Flipdish.

In this job you’ll:
  • Own the full sales cycle for your territory – from prospecting and first outreach through discovery, proposals, negotiation, and close.
  • Build and maintain a strong pipeline of qualified opportunities, balancing warm inbound leads with proactive outbound prospecting.
  • Run compelling face‑to‑face meetings and tailored demos that clearly link Flipdish’s value to each customer’s commercial and operational goals.
  • Listen, diagnose, and advise – uncover pain points, build a consultative business case, and recommend the right solution and commercial structure.
  • Navigate complex deals with multiple stakeholders, handle objections, and move opportunities forward with pace and professionalism.
  • Challenge poor decisions and propose better ways of working. Constructive challenge is a responsibility – prioritising harmony over truth or progress is a failure of responsibility.
What success looks like
  • Consistently hit or exceed monthly/quarterly new business targets for your territory.
  • Maintain a high‑quality, well‑forecasted pipeline with clear next steps and strong conversion through each stage.
  • Close deals that are a good fit and onboard smoothly, with low churn risk and clear customer outcomes.
You’ll thrive in this role if you:
  • Have 2+ years’ experience in sales or business development, ideally in field sales / territory management.
  • Have a track record of building your own outbound pipeline and consistently hitting or exceeding targets.
  • Are confident running consultative conversations – asking the right questions, listening well, and connecting product value to business outcomes.
  • Are highly organised and self‑directed – you can plan your territory, manage your time, and follow up without needing constant direction.
  • Are commercially savvy and comfortable discussing pricing, ROI, and contract terms.
The following would help you stand out.
  • Restaurant experience or restaurant tech experience selling SaaS to SMB restaurants.
  • Strong negotiation skills and evidence of closing mid‑market / multi‑site opportunities.
  • Familiarity with POS, online ordering, loyalty, or restaurant operations tooling.
What you get

We’re a growing startup and we understand that amazing incentives will attract amazing talent. Alongside a competitive salary, we offer unparalleled opportunities for career growth. If you’re smart, ambitious, and hard‑working, we’ll do whatever it takes to make you a Flipdisher!

  • Time off: 25 days annual leave + public holidays + company days (e.g. Summer Fridays, seasonal)
  • Private healthcare: UK cover (provided through Vitality Healthcare)
  • Pension: retirement savings support (UK)
  • Equity (ESOP): share options, so you can share in Flipdish’s long‑term success
  • Team connection: regular team meet‑ups and company events
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