Business Development Manager - Robatech North

Business Development Manager – Robatech Gluing Solutions North of England / M62 Corridor

W H Leary Ltd is looking for a Business Development Manager to develop sales of Robatech adhesive application systems across the North of England.

This is a genuine business development role. The opportunity is to help build Robatech’s presence across an important manufacturing region, identify new customers, create new opportunities and win profitable new business.

The territory will focus mainly on the North of England, particularly around the M62 corridor and the North West / West Yorkshire manufacturing base. The ideal candidate will be based in or near Greater Manchester, Lancashire, Merseyside, Cheshire, West Yorkshire or surrounding areas.

W H Leary Ltd is a specialist supplier of adhesive application, quality assurance and production monitoring solutions for packaging and manufacturing businesses.

W H Leary Ltd is the exclusive distribution partner for Robatech Gluing Solutions, a globally recognised manufacturer of high‑quality adhesive application systems used by manufacturers around the world to apply hot melt and cold glue accurately, efficiently and reliably in demanding production environments.

Our customers operate in sectors such as packaging, converting, print, food and beverage, e‑commerce, consumer goods and general manufacturing. We help them improve production performance, reduce waste, increase reliability and solve real production problems.

This is a strong product range with a clear value proposition. You will be selling high‑quality technical systems that matter to customers who depend on reliable, efficient production.

As Business Development Manager – Robatech North, your main responsibility will be to identify, develop and win new customers across the North of England.

You will be expected to build your territory in a structured and professional way. That means researching potential customers, identifying decision‑makers, planning your sales activity, developing opportunities, using CRM properly and managing a disciplined sales process from first contact through to order.

This role will suit someone who enjoys opening doors, building relationships and developing new business in technical B2B markets.

• Identifying and targeting new customers across the North of England.
• Building a strong target account list and territory development plan.
• Creating new sales opportunities through proactive business development.
• Understanding customer production processes, challenges and buying drivers.
• Developing relationships with production, engineering, operations, procurement and management contacts.
• Promoting Robatech adhesive application systems and associated technology.
• Identifying opportunities for wider W H Leary solutions where relevant.
• Preparing and presenting professional quotations and proposals.
• Managing opportunities through a structured sales process.
• Maintaining accurate CRM records, including accounts, contacts, opportunities, actions and forecasts.
• Planning customer visits and follow‑up activity efficiently.
• Working closely with internal sales, service and technical colleagues.
• Gathering useful market and competitor intelligence.
• Contributing to sales meetings, forecasts and business reviews.

You should be able to demonstrate:

• Experience in B2B field sales, technical sales or business development.
• A track record of winning new business.
• Strong planning, organisation and self‑management.
• Confidence approaching new customers and developing relationships.
• Good questioning and listening skills.
• Ability to understand technical products and customer applications.
• Good commercial judgement.
• Experience using CRM properly to manage activity, pipeline and forecasting.
• A professional, structured approach to sales.
• Willingness to travel regularly across the North of England.

Experience in packaging, converting, print, manufacturing, adhesives, automation, machinery or engineered products would be useful, but direct experience with adhesive application systems is not essential. Product and…