Head of Off Trade

Head of Off Trade – Global Spirits Brand – London
- Up to £90,000 plus 15% bonus and car allowance My client is a well-known and respected global spirits business with years of sales and a long-standing place on every back bar. This business does well in both the On & Off trade and is classed as a household name. My client is seeking an exceptional Head of Off-Trade to lead and accelerate the growth of their iconic portfolio of spirits brands across the off-trade channel.

This is a pivotal leadership role responsible for supporting and executing the end-to-end on-trade strategy, driving sustainable brand growth, strengthening route-to-market partnerships, and delivering best-in-class customer engagement. This role combines leadership, account management and brand development across the off-trade. It is essential you have worked across grocery, convenience and wholesale in previous roles. Company Benefits:
Competitive salary with performance-related bonus. Comprehensive benefits package including health insurance, pension scheme, and company car. Opportunities for professional development and career progression. The chance to work with a leading brand in a dynamic and fast-paced industry.

Your role as the Head of Off Trade will include:
Support and deliver the commercial strategy for the Off Trade channel across grocery, wholesale, and convenience. Managing strategic working relationships. Develop and implement joint business plans to deliver profitable growth and increased market share. Build and maintain strong, trusted relationships with buyers and senior retail stakeholders. Monitor market performance, identify new opportunities, and deliver category-led solutions. Managing pricing surveys, competitor analysis and demand requesting.

Collaborate closely with marketing, finance, and supply chain teams to align on commercial goals. Take ownership of sales forecasting, budget management, and delivery against targets. Have you achieved any of the following:
Proven experience in Off Trade sales within the drinks FMCG sector (spirits experience preferred). Strong track record of managing top-tier retail accounts and securing profitable growth. Established network and excellent relationships with buyers across key multiples. Strategic thinker with strong negotiation skills and financial acumen. Results-driven, resilient, and motivated by delivering growth in a competitive market. Strong leadership qualities and the ability to influence cross-functional teams.

If you are interested in having a chat about this role, please forward updated CVs to Mark at COREcruitment / COREcruitment are experts in recruiting for Hospitality, Catering, Leisure, Retail, FM, Property and Construction sectors. We currently have over 1350 live roles across the UK, Middle East, Europe, Africa, North & Central America and South East Asia. To view other great opportunities please check out our website or call us on for a confidential chat about upcoming opportunities.

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