Trade Client Manager - South West England

Overview

The key objective of the programme is to increase OEM parts sales in the market and increase overall incremental parts sales revenue and profitability.

• Own the assigned territory and drive continued growth in genuine parts sales for a premium manufacturer to trade customers through a dedicated Trade Retailer network.
• Report to the Trade Operations Manager and coach and manage the trade sales activity of the Trade Retailer network.
• Ensure Trade Retailers have all the right resources to provide excellent service to trade customers and drive sales activity to achieve sales targets, including leading by example in sales visits to key customers.
• Engage with the management team within each Trade Retailer business to support the trade sales objectives.
• Arrange and deliver regular training and development visits with Retailers.
• Set up Trade Retailer operations to the prescribed standards and SLAs.
• Organise the operational structure of the Trade Retailer to maximise quality and efficiency.
• Deliver focused on‑site consultancy and coaching with Retailer Trade Management & Team Support.
• Develop and implement marketing plans with Trade Retailer.
• Present regional updates to senior leadership and customers.
• Drive innovation and pace across all retailer activity and development.
• Support Trade Retailer sales activities, including customer visits, to deliver trade parts sales growth.
• Review regional results to identify best practice and areas for development.
• Provide best practice sharing across the internal team and retail teams.
• Review retailer performance and hold monthly review meetings.
• Define and implement sales development activity, with business plans for each Trade Retailer.
• Create and implement improvement plans where retailer performance is below target.
• Analyse trade sales business performance (turnover and KPIs) of each Trade Retailer to ensure achievement of sales targets and action plans.
• Produce visit reports following each retailer review detailing actions agreed with retailer management.
• Engage in the launch and sales actions for tactical campaigns with retailers.
• Manage all trade retailers in the region.
• Assist other TCM and retailers where required.
• Accurate forecasting and promote retailer parts marketing.

• OEM parts sales objective within region.
• Retailer engagement of tactical campaigns & programmes.
• Day‑to‑day regional support.