Sales Business Partner

Sale Business Partner Remote | Unlimited Holiday | Enabling sales performance that fuels growth.

Infinity Group are a innovative Microsoft Cloud Solution Partner based in the UK. We excel in providing award-winning IT Support, Digital Transformation, and Microsoft Dynamics 365 Consultancy services.

With a robust team of over 180 professionals, we operate from offices in Tunbridge Wells and London Paddington. Our exceptional work has earned us the prestigious title of Microsoft Partner of the Year for Dynamics Business Central.

We are dedicated to fostering a more productive and secure work environment for organizations utilizing Dynamics 365, Microsoft 365, and Azure.

Guided by core values of empathy, creativity, ambition, authenticity, and confidence, we celebrate diversity and strive to create a supportive and innovative work environment.

We are committed to the well‑being and growth of our employees, and we prioritize continuous learning and development through fully funded training programs.

Our focus on people, expertise, and commitment to excellence underscores our mission to make a positive impact in the tech industry.

Role Overview:

The Sales Business Partner exists to help the sales organisation perform at its best. Working closely with the Sales Director, you’ll turn strategy into action by improving sales processes, forecasting accuracy, operational effectiveness, and cross‑functional alignment. You’ll ensure the salesteam has the information, tools, training, and support needed to focus on what matters most: winning and growing customer relationships.

This role is less about carrying a personal target and more about creating the conditions that help the wider business achieve its growth goals.

• Partner with the Sales Director to translate business objectives into practical sales plans, priorities, and operating rhythms that support growth.

• Improve the quality of sales forecasting, pipeline management, and performance reporting to support better decision‑making across the business.

• Ensure the sales team has the process knowledge, training, tools, and resources required to perform consistently and effectively.

• Act as the link between sales leadership and wider business functions, ensuring change initiatives, priorities, and communications are understood and successfully adopted.

• Work closely with sales and marketing stakeholders to improve lead management, opportunity progression, and visibility of future revenue.

• Identify inefficiencies, remove barriers to performance, and introduce improvements that help the sales function scale effectively.

• Sales forecasts vary significantly from actual performance, reducing confidence in planning.
• Different teams have conflicting priorities that create friction or delays in the sales process.
• New business opportunities are being generated, but visibility and follow‑up aren’t consistent.
• Sales people spend too much time navigating process rather than focusing on customers.
• Important business initiatives are not fully understood by the sales team or adopted effectively.
• Pipeline quality makes it difficult to predict future revenue accurately.
• Sales performance data exists, but insights are not being translated into action.
• Training, systems, and enablement activities aren’t keeping pace with business growth.

• You naturally look for ways to improve how things work rather than accepting the status quo.
• You balance commercial thinking with operational discipline.
• You can turn complexity into clear actions and practical solutions.
• You build credibility through consistency, attention to detail, and follow‑through.
• You are comfortable challenging assumptions when data suggests a better approach.
• You communicate confidently with stakeholders at all levels and bring people together around common goals.
• You take ownership, stay organised, and remain effective in a fast‑moving environment.
• You care about outcomes and understand that strong processes exist to enable…