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Automotive Sales Controller

Job in Cardiff, Cardiff City Area, CF10, Wales, UK
Listing for: White Dove Motor Group
Full Time position
Listed on 2026-08-04
Job specializations:
  • Sales
    Automotive Sales
Salary/Wage Range or Industry Benchmark: 40000 - 60000 GBP Yearly GBP 40000.00 60000.00 YEAR
Job Description & How to Apply Below

Location:

Cardiff

Salary: £40,000 - £60,000

Department

Driver Licence

Required:

True

Benefits:

Job Description:

Sales Controller – White Dove Motor Group

Location:

White Dove Garages Ltd At White Dove Garages Ltd, we're looking for a driven and passionate Sales Manager to join our team and accelerate their automotive career with a main dealer franchise. We represent SKODA, SEAT, CUPRA, SUZUKI & GEELYwithin the heart of a capital city. If you have a talent for inspiring and motivating teams, a passion for automotive innovation, and want to be part of a well-established dealer with over 65 years of history, this is the perfect opportunity for you!

This position would be perfect for an existing Business or Transaction Manager as knowledge of how to stack a deal professionally will be vital. As Sales Controller, you’ll work closely with our General Sales Manager to oversee and grow all aspects of our brand, ensuring alignment with manufacturer requirements and company goals.

Responsibilities
  • Lead and Manage Sales Staff:
    Use your automotive retail experience to guide, mentor, and inspire the sales team to achieve success.
  • Customer Care Excellence:
    Uphold the highest customer care standards in line with manufacturer and company expectations.
  • Sales & Marketing Strategy:
    Develop and execute plans that drive sales, meet financial targets, and enhance brand presence.
  • Team Direction & Performance:
    Lead team activities, ensuring they adhere to sales strategies, budgets, and overall targets.
  • Compliance:
    Ensure all sales activities adhere to FCA regulations and company guidelines.
  • Coaching & Development:
    Provide ongoing training to your team to improve key areas such as customer satisfaction, prospecting, sales processes, time management, and product knowledge.
What We’re Looking For
  • Proven Sales Leadership:
    Strong evidence of a stable career history in automotive retail management.
  • Customer-Centric Focus: A commitment to delivering exceptional service that sets the White Dove brand apart.
  • Leadership from the Front: A hands‑on, lead‑by‑example approach is essential.
  • Communication

    Skills:

    Strong organizational, communication, and interpersonal skills to motivate the team and drive performance.
  • Teamwork:
    Experience working within a collaborative, supportive team environment.

Benefits:
Competitive OTE salary Company vehicle Additional benefits

Working Hours:

Monday to Friday: 8:30am - 6pm (with 1 hour lunch break) Saturday: 9:00am - 5pm Sunday: 11:00am - 4:30pm Fix day off during the week and every other weekend off.

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