Area Sales Manager

Established customer portfolio - Take over a well-developed territory with existing accounts, allowing you to focus on building relationships and driving organic growth rather than cold prospecting.
Autonomy and ownership - Manage your own region, plan your diary, and make a genuine impact on customer success and commercial performance.
Long-term career opportunity - Join a successful, growing business that invests in its people, offers excellent support, and rewards performance.

Area Sales Manager - South Wales

Territory:
All of South Wales + HR/GL Postcodes

Package:
Up to £60,000 basic salary + uncapped commission (circa £10-20k) + Hybrid Company Car

Are you a relationship-driven sales professional who thrives on growing existing customer partnerships with a proven track record in managing Kitchen & Bathroom Showroom's, Builders Merchants &/or Plumbers Merchants to their full potential? Our client who are an incredibly well established and popular brand offering a portfolio of over 6,000 products including baths, showers, tiles, toilets and basins, are looking for an experienced Area Sales Manager to take ownership of an established territory, developing long-term customer relationships while driving growth, retention, and exceptional service.

This is a field-based role focused predominantly on account management, working with a loyal customer base to identify opportunities, maximise revenue, and ensure customers receive the highest level of support.

The Role

Manage and develop an established portfolio of customers across the region.
Build strong, long-lasting relationships with key decision-makers.
Increase customer retention through proactive account management.
Identify opportunities to grow revenue through upselling and cross-selling.
Conduct regular customer visits to understand business needs and provide tailored solutions.
Deliver exceptional customer service and resolve any issues quickly and effectively.
Maintain accurate account plans, forecasts, and CRM records.
Work closely with internal teams to ensure a seamless customer experience.

About You

Proven experience in field sales or account management looking after a portfolio of kitchen & bathroom showrooms, builders merchants &/or plumbers merchants.
Ideally you will have sold one or more of the products that they sell
Strong relationship-building and customer retention skills.
Commercially minded with a track record of growing existing accounts.
Excellent communication, negotiation, and organisational abilities.
Self-motivated and able to manage a regional territory independently.
Full UK driving licence.

What's on Offer

Basic salary of up to £60,000 per year + uncapped commission (£10-20k realistic OTE)
Hybrid company car
Ongoing training and career development.
The opportunity to inherit and develop an established, high-potential customer base within a successful and growing organisation