Copywriter (mid–senior

Run targeted account programmes: tiered account lists, personalised plays, sales-marketing orchestration, and lightweight custom assets — tightly coupled with outreach and GTM so named accounts feel a coherent story.

• Build and refresh target-account lists with tiering, intent signals, and exclusion rules.
• Design plays (1:few / 1:many) across email, Linked In, direct mail analogues, and events.
• Coordinate bespoke research snippets and proof points for priority accounts.
• Align with sales on meeting goals, account plans, and follow-up sequences.
• Measure engagement by account and programme; recommend pivots quickly.

• 2+ years in ABM, strategic demand, or field marketing coordination.
• Experience with account selection, personalisation at scale, and sales alignment rituals.
• Strong project management; comfortable juggling many accounts and deadlines.
• Excellent English for briefs, account plans, and executive summaries.

• 6sense, Demandbase, Zoom Info, or similar ABM tooling exposure.
• Experience in services or agency GTM motions.