Commercial Sales & Strategy Manager

• Sgiliau rhyngbersonol a rheoli perthnasau cryf.

The Commercial Sales & Strategy Manager will be responsible for identifying commercial opportunities and delivering sales processes that result in commercial growth for the WRU across Partnerships and Hospitality.

This role will involve hands on selling activity and will support the Head of Commercial in supporting the strategic development of the pipeline.

The role will work collaboratively across the commercial department supporting both Partnership sales and Hospitality sales.

Salary:
Competitive, plus bonus

Closing Date:
Sunday 6th September 2026

• Proven sales and business development experience that has led to commercial growth.
• Experienced in pipeline management and prioritising opportunities.
• Previous consulting and/or commercial strategy experience is desirable, gained at an agency, professional services company or equivalent in-house department.
• Demonstrable problem-solving ability with a strong will to be able to diagnose challenging issues and present viable solutions.
• Ability to balance competing demands.
• Strong data analysis skills.
• Ability to build presentations that tell a clear and coherent sales story, are easy to digest and insightful.
• Demonstrable experience of developing relationships with key stakeholders.
• Commercial acumen with experience of commercial / sponsor ships rights.
• Experience of presenting and engaging with a variety of levels of stakeholders.
• Ability to influence at all levels.
• Experience of contract negotiation and contract management.
• Excellent IT skills, specifically Microsoft Excel and PowerPoint.
• Excellent written and verbal communication skills are essential.
• Strong interpersonal and relationship management skills.
• Results orientated, with experience of working to targets focusing on revenue growth.
• Ability to communicate and work through the medium of Welsh is desirable.

Work collaboratively with the Commercial team to:

• Identify open and target categories.
• Leverage industry sources, data, desktop research and available tools to develop the sales pipeline for target categories.
• Play a proactive networking role in the local and national market to build new relationships and identify sales opportunities.
• Identify and document available inventory and new/potential inventory.
• Build and value commercial packages to take to market.
• Utilise data & insight to build compelling sales materials and narratives.
• Build and run RFP processes to drive competitive commercial processes.
• Prepare and deliver direct outreach to target prospects.
• Leverage the required systems and processes to track the sales pipeline in real time and capture all contact details for sales targets (e.g. management of a B2B database for lead generation).
• Prepare sales materials for key meetings.
• Create bespoke commercial partnership proposals.
• Play the lead role in the sales process for certain inventory, packages, and categories, whilst playing a support role on others.
• Ensure Partnerships Sales team has the required data to support sales meetings.
• Support the Partnerships Sales team through negotiation and contracting.
• Support with smooth and detailed handover of sold opportunities to the Partnerships team to enable them to deliver the contracted rights.

• Support the Hospitality Sales team to build and maintain a healthy and vibrant sales pipeline to convert sales leads into new business to ensure the agreed budgets and targets are met.
• Spend an agreed portion of your time on direct outreach to support the Hospitality Sales team and process, particularly during peak selling periods.

• Deploy a core consulting skillset to help the team solve complex commercial problems, build trusted relationships and deliver actionable results that drive the business forward.
• Deliver structured problem solving, data analysis and modelling to enable clear and concise communication and presentation of ideas
• Drive projects from inception through to implementation.
• Clearly document and analyse projects, concepts and strategies in Microsoft PowerPoint, Word and Excel to enable the business to make data driven and strategy led…