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Commercial Manager

Job in Cardiff, Cardiff City Area, CF10, Wales, UK
Listing for: Bell Recruitment
Full Time position
Listed on 2026-09-05
Job specializations:
  • Sales
    Business Development, Sales Manager, Client Relationship Management
  • Business
    Business Development, Client Relationship Management
Job Description & How to Apply Below

The Commercial Manager will develop new business opportunities in line with the strategic growth plan, and nurture existing high-profile accounts, while working closely with the Commercial Director, wider Commercial Team and NPD team.

Key Responsibilities:

Client relationship management: Build strong, lasting partnerships with new and existing high-profile accounts, as the main point of contact for key stakeholders at all levels.

Business Development: Identify and develop key new business development opportunities that fit strategic growth plan.

Strategic planning: Develop and execute strategic account plans to achieve sales targets, maximise revenue growth, and identify new business opportunities.

Sales and negotiation: Generate sales for the company by understanding client needs, negotiating contracts, pricing agreements, and supply terms to secure profitable, long-term partnerships.

Performance analysis: Monitor and report on sales performance, market share, and account profitability to senior management.

Cross-functional collaboration: Work with internal teams, such as sales, NPD and operations, to ensure alignment and successful execution of account strategies.

Market intelligence: Analyse market trends, competitive landscapes, and customer needs to inform strategic decisions.

Skills & Experience Required:
  • Experience in Account Management and Business Development in Food/FMCG
  • Relationship building and relationship management skills
  • Experience in negotiating commercial terms, pricing, range, etc.
  • Tenacious and self-motivated, with a positive attitude
  • Ability to manage multiple projects simultaneously and ensure timely completion of all tasks
  • Ability to analyse market data and apply appropriately for commercial gain
  • Excellent internal and external communication
  • Willingness to travel across the UK and Ireland as required
  • A collaborator who will work well in a team, and be able to adapt in a fast-paced environment
  • Experience working with major UK retailers and food service/wholesale providers
  • Experience and knowledge of manufacturing processes, particularly in chilled and frozen food
  • A passion for food
Company Culture & Values:
  • Our Values: Responsibility, Integrity, Teamwork, Ambition
  • Behaviours in Action:
  • Responsibility:
    You will ensure that the company is meeting all legal compliance whilst protecting employee rights.
  • Integrity:
    You will act ethically, ensuring consistency in approach.
  • Teamwork:
    You will actively collaborate with colleagues across departments to share knowledge and achieve shared goals.
  • Ambition:
    You will be open to learning, accepting new challenges and responsibilities striving for continuous improvement.
Management Expectations:
  • Performance vs Budget (Sales Revenue and Margin)
  • Revenue and Margin growth
  • Attention of new business
  • Personal Development
Reporting Structure:

Commercial Director

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