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Territory Sales Executive

Job in Cardiff, Cardiff City Area, CF10, Wales, UK
Listing for: Flipdish Limited
Full Time position
Listed on 2026-09-11
Job specializations:
  • Sales
    B2B Sales, Outside / Field Sales, Sales Representative, Business Development
Salary/Wage Range or Industry Benchmark: 42000 - 68000 GBP Yearly GBP 42000.00 68000.00 YEAR
Job Description & How to Apply Below

At Flipdish, we’re turning the tables in favour of independent restaurant and takeaway owners by offering them powerful, simple-to-use tech solutions backed by real human support. Everything we do is designed to make running a restaurant satisfyingly simple in a world that’s anything but.

About the role

You’ll join the Sales team as a Territory Sales Executive, owning new business growth across your territory. You’ll manage the full sales cycle, from prospecting and first outreach through discovery, proposals, negotiation, and close.

This is a field-based, commercially focused role for someone who can build a strong pipeline, run compelling face-to-face meetings, and connect Flipdish’s value to the commercial and operational goals of restaurant and takeaway owners. Success in this role looks like consistently hitting new business targets, closing good-fit customers, and building a well-forecasted pipeline with clear next steps.

What you’ll own
  • Own the full sales cycle for your territory, from prospecting and first outreach through discovery, proposals, negotiation, and close.
  • Build and maintain a strong pipeline of qualified opportunities, balancing warm inbound leads with proactive outbound prospecting.
  • Run compelling face-to-face meetings and tailored demos that clearly link Flipdish’s value to each customer’s commercial and operational goals.
  • Listen, diagnose, and advise: uncover pain points, build a consultative business case, and recommend the right solution and commercial structure.
  • Navigate complex deals with multiple stakeholders, handle objections, and move opportunities forward with pace and professionalism.
  • Challenge poor decisions and propose better ways of working. Constructive challenge is a responsibility: prioritising harmony over truth or progress is a failure of responsibility.
What success looks like
  • Consistently hit or exceed monthly and quarterly new business targets for your territory.
  • Maintain a high-quality, well-forecasted pipeline with clear next steps and strong conversion through each stage.
  • Close deals that are a good fit and onboard smoothly, with low churn risk and clear customer outcomes.

You’ll thrive in this role if you:

  • Have experience in sales or business development, ideally in field sales or territory management.
  • Can demonstrate a proven ability to build your own outbound pipeline and consistently hit or exceed targets.
  • Are confident running consultative conversations: asking the right questions, listening well, and connecting product value to business outcomes.
  • Are highly organised and self-directed: you can plan your territory, manage your time, and follow up without needing constant direction.
  • Are commercially savvy and comfortable discussing pricing, ROI, and contract terms.

The following would help you stand out.

  • Restaurant experience or restaurant tech experience selling SaaS to SMB restaurants.
  • Strong negotiation skills and evidence of closing mid-market or multi-site opportunities.
  • Familiarity with POS, online ordering, loyalty, or restaurant operations tooling.
What you get

We’re a growing startup and we understand that amazing incentives will attract amazing talent. Alongside a competitive salary, we offer unparalleled opportunities for career growth. If you’re smart, ambitious, and hard-working, we’ll do whatever it takes to make you a Flipdisher!

  • Time off: 25 days annual leave + public holidays + company days (e.g.
    Summer Fridays
    , seasonal)
  • Private healthcare: UK cover (incl.
    Vitality private health insurance)
  • Pension: retirement savings support (UK)
  • Equity (ESOP): share options, so you can share in Flipdish’s long-term success
  • Team connection: regular team meet-ups and company events

Here’s what you can expect throughout the interview process.

  • Recruiter screening…
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