National Sales Executive; Sales

Full-time

Location:
Nationwide

Salary: £27,795.00 - Rest of England £30,906.00 - London

Competitive salary and pension scheme

33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years

Cycle to work scheme

Electric Vehicle Scheme (subject to terms)

Health and Wellbeing portal – access to financial, health and wellbeing support and an Employee Assistance Programme

Discounts – you will have access to Blue Light and NHS Discounts as well as discounts on mobile phones, gym membership, cinema tickets, restaurants, holidays and shopping

This is a fantastic opportunity to join a team of over 1,100 employees and over 20,000 volunteers, united by our goal of saving lives through essential first aid services, training and campaigning. As a charity with rich heritage and a long history of serving humanity, we are proud of our past and excited about creating a healthier, safer, more resilient future.

St John Ambulance works at the heart of communities, supporting and enabling them to access and receive physical and mental health first aid. We do this through developing and providing effective community response and outreach services (e.g. Ambulance response) and using our longstanding expertise to empower people with vital clinical skills and the confidence to use them (e.g. our Volunteers and Community Advocates, and Young Responders programmes).

Join St John Ambulance as a National Sales Executive (Sales Growth) and play a key role in driving revenue growth, customer expansion and market share across our commercial training customers.

With a particular focus on re‑engaging lapsed customers and developing existing accounts, you will use a commercially driven and insight‑led approach to identify opportunities, build relationships and convert new business  will play an important role in growing the sales pipeline and progressing higher‑value customers into our Premium and Strategic channels.

You will also act as an escalation point for lower‑spend national customers, supporting retention, resolving issues and identifying opportunities to increase customer value. Working collaboratively across the organisation, you will help deliver scalable, customer‑focused growth and contribute to the delivery of St John Ambulance's 2026–2028 strategy.

• You have experience in sales, business development, account management or a similar commercial role, with a strong focus on revenue growth and customer development.
• You have a proven ability to identify, develop and convert commercial opportunities, including opportunities within existing and lapsed customer accounts.
• You are commercially driven and motivated by achieving sales targets, growing revenue and delivering measurable business outcomes.
• You are confident using customer data, insight and market information to identify opportunities and prioritise activity.
• You have strong relationship‑building and communication skills, with the ability to engage customers and understand their needs.
• You are comfortable managing a sales pipeline and progressing opportunities efficiently from initial engagement through to conversion.
• You have experience managing customer issues and acting as an escalation point, with a strong focus on retention and customer satisfaction.
• You are confident identifying opportunities to increase customer value and develop accounts towards higher‑value products or services.
• You are proactive, resilient and comfortable working at pace in a target‑driven environment.
• You enjoy collaborating with colleagues across different teams to deliver effective, customer‑focused solutions.
• You are organised and able to manage competing priorities while maintaining a strong focus on commercial performance and…