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Trainee Sales Representative

Job in Cardiff, Cardiff City Area, CF10, Wales, UK
Listing for: DNA Payments Group
Full Time, Apprenticeship/Internship position
Listed on 2026-10-06
Job specializations:
  • Sales
    Business Development, Sales Representative, B2B Sales
Salary/Wage Range or Industry Benchmark: 50000 GBP Yearly GBP 50000.00 YEAR
Job Description & How to Apply Below

Sales Academy - DNA Payments

Reporting into:
Head of Sales

Working hours:

37.5 Working location:
Remote
- Cardiff and surrounding areas

Employment type:

Full-time employed role

As a Trainee Sales Representative, you will join the DNA Sales Academy and generate new business by visiting SME businesses within an assigned postcode area. This is a field-based, entry-level sales role combining structured training, coaching and live field activity.

Previous sales experience is not required. You must be self-motivated, resilient, reliable and comfortable approaching business owners face to face. Candidates who successfully complete the six-month academy and meet the required standards will graduate and be promoted to Business Development Consultant.

Key Responsibilities:

During the academy, you will be responsible for:
  • Complete all product, compliance, systems and sales training.

  • Manage and develop your assigned territory on a daily basis.

  • B2B cold calling (75+ door knocks daily once fully active).

  • Target SME businesses with annual card turnover of £50,000 - £7.5m.

  • Identify merchant needs and promote appropriate DNA Payments, EPOS and Zash solutions.

  • Efficiently manage your CRM and pipeline of opportunities to achieve expected conversions.

  • Work towards 1 self-generated sales a day (20 per average working month)

  • Target clients with monthly £50+ net revenue to achieve monthly targets.

  • Successfully complete customer applications and support customers through to live and transacting.

  • Work with internal teams to process, deliver and set up products, ensuring an exceptional customer experience.

  • Apply coaching and feedback and demonstrate continued improvement.

  • Maintain the required standards for attendance, punctuality, activity, administration and professional conduct.

  • Be present on daily huddle calls both in the morning and in the evening.

What we’re looking for
  • Self-motivated and able to work independently in the field.

  • Resilient and comfortable with rejection.

  • Coachable and willing to apply feedback.

  • Reliable, punctual and prepared.

  • Strong work ethic and willingness to meet daily activity targets.

  • Confident communication skills and a customer-focused approach.

  • Honest, professional and able to represent DNA Payments appropriately.

  • Ability to use Microsoft Office Programs

  • Ability to perform simple maths calculations – i.e 1% of £100.

Graduation and progression

Graduation at month six is based on performance, activity, product knowledge, conduct, CRM accuracy, attendance and coachability. Graduation is not automatic.

Successful graduates will be promoted to Business Development Consultant, with further progression to Business Development Manager and Senior Business Development Manager available based on performance.

What’s in it for you?
  • 25 days holiday per year

  • Private Medical

  • Life Assurance

  • Cycle to work scheme

  • Access to self-learning platform
    - Bookboon

  • Income Protection

  • Workplace Pension

  • Employee Assistance Programme

  • Clear career progression through the DNA Sales Academy

Basic Salary:
Starting at £25,000 (£5,000 uplift after passing probation) Car Allowance: £5000 P/A plus mileage paid at HMRC statutory advisory rates Incentive:
Generous, uncapped scheme based on a revenue share model. Realistic first year OTE of £50,000. Driving Licence is Essential for this role Full eligibility to work in the UK
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