Business Development Representative; Outbound

If you are comfortable picking up the phone, opening doors that nobody asked you to open, and doing it in a space where the product is genuinely complex and the conversations are interesting, this is the role.

We are building the outbound engine at a specialist Microsoft Dynamics 365 Business Central implementation partner. From scratch. Prospecting lists, call cadences, multi-touch sequences, and a pipeline that does not depend on referrals or Microsoft introductions to keep moving.

If you are comfortable picking up the phone, opening doors that nobody asked you to open, and doing it in a space where the product is genuinely complex and the conversations are interesting, this is the role.

The Role

Title: Business Development Representative (Outbound)
Type: Permanent employee
Location: UK-based
Start: Immediate
Growth path: Senior BDR, then Account Executive or Sales Specialist as you develop

What You'll Do

You create qualified pipeline from cold. In practice that means:

• Building and executing outbound prospecting campaigns targeting finance directors, operations leaders, and IT decision-makers at mid-market companies running legacy ERP or early-stage BC.
• Cold calling. Not as a last resort. As the primary tool. You will be on the phone daily, opening conversations with people who were not expecting to hear from you.
• Writing and managing multi-touch outbound sequences
  : phone, email, Linked In, and follow-up, with messaging tailored to the prospect's ERP situation, not generic templates.
• Researching target accounts
  : identifying trigger events (M&A activity, system end-of-life, new hires in finance or IT, growth signals) that create genuine reasons to reach out.
• Qualifying prospects against defined criteria
  : budget, authority, need, timeline, and technical fit for a BC implementation.
• Booking discovery meetings for the Senior Sales Specialist and Pre-Sales Consultant with enough context that the first meeting is productive, not a re-qualification.
• Maintaining accurate activity and pipeline data in the CRM
  , every call logged, every stage current, every outcome recorded.
• Using AI tools for account research, message personalisation, and call preparation, making every touchpoint sharper, not just more frequent.

What We Need

• 1–3+ years in an outbound BDR, SDR, or inside sales role — ideally selling B2B technology, consulting, or professional services.
• Proven cold calling ability. You have picked up the phone, had difficult conversations, and booked meetings from cold.
• Strong written communication: your outbound emails and Linked In messages are specific, relevant, and do not read like spam.
• Resilience and discipline. Outbound is a volume game with a rejection rate. You need to be able to sustain effort through that consistently.
• Curiosity about ERP and business systems. You do not need to be a BC expert, but you need to find business technology genuinely interesting, not just a vertical to sell into.
• CRM discipline: accurate logging, stage management, and honest pipeline reporting.
• Comfortable using AI tools for prospecting research, message drafting, and call preparation.

Why This Is Different

• You are not a dialler in a call centre. You are building the outbound function at a specialist BC partner. The conversations are with CFOs and operations leaders about real business problems.
• The product is credible. You are booking meetings for a team that includes a dedicated BC Solution Architect and Pre Sales Consultant. What you sell can be delivered.
• You will learn ERP. This is not a role where you stay surface-level forever. You will develop genuine understanding of BC, ERP implementations, and digital transformation.
• Growth path is explicit. Senior BDR, then Account Executive or Sales Specialist. The progression is planned and supported with training and mentoring.
• AI tooling from day one. You will use modern tools to prospect smarter, not just harder.
• Early-stage influence. You are building the outbound playbook, not following one someone else wrote five years ago.

Also Valued

• Experience selling into finance, operations, or IT functions at mid-market companies (£20m–£500m revenue).
• Familiarity with outbound tooling.
• Background in ERP, accounting software, or business applications.
• Experience with consultative qualification frameworks.

You’re not buying ERP. You're buying certainty.