Sales Director

About Analog Devices Analog Devices, Inc. (NASDAQ: ADI) is a global semiconductor leader that bridges the physical and digital worlds to enable breakthroughs at the Intelligent Edge. ADI combines analog, digital, AI, and software technologies into solutions that combat climate change, reliably connect humans and the world, and help drive advancements in automation and robotics, mobility, healthcare, energy and data centers.

With revenue of more than $11 billion in FY25, ADI ensures today's innovators stay Ahead of What's Possible. Learn more at  and on Linked In and X.Sales Director To lead Analog Devices' commercial growth strategy across the UK and Northern Europe, with responsibility for scaling revenues to 45m within the next three years. The role encompasses full ownership of the entire sales function, from pipeline generation and deal execution to tender management and framework awards.

Success requires securing major DSO framework contracts across the UK and Northern European markets while building a scalable sales organisation capable of supporting rapid regional expansion.

Requirements of the Role Proven track record in grid technology sales and partnerships, preferably in LV monitoring, smart grid devices, or related digitalisation technologies for DSOs.Senior-level experience in closing multi-million euro framework deals with regulated utilities.

Deep knowledge of UK and European DSO procurement models (Ofgem, RIIO-ED2 context, ENA standards) and familiarity with Northern European and broader EU utility regulatory frameworks.

Ability to design and lead high-performance sales processes (pipeline, CRM, forecasting).Strong experience in tender preparation, negotiation, and contract award processes.

Capability to recruit, mentor, and manage sales and pre-sales teams across multiple countries and geographies.

Experience developing strategic relationships with utilities, partners, and stakeholders across the UK and Northern European energy markets.
1. Revenue Growth & Market Leadership Deliver UK and Northern European revenue growth to 45m within the next three years.

Expand Analog Devices' sales footprint across the UK and key Northern European markets.

Drive overall company order book conversion rates, ensuring delivery against Board revenue targets.
2. Strategic Account & DSO Management Build and lead relationships with senior procurement, innovation, and operations teams at DSOs across the UK and Northern Europe.

Secure a minimum of eight long-term framework agreements/contracts across the UK, Northern Europe, and the wider European market with DSOs and white-label partners.

Position Analog Devices as a trusted partner in LV monitoring and grid digitalisation across the region.
3. Sales Organisation & Leadership Structure and lead a high-performing sales team across the UK and Northern Europe.

Establish KPIs, commission frameworks, and reporting cadence.

Mentor pre-sales and business development staff to improve win rates and deal velocity.

Support future expansion of regional sales resources as market opportunities develop.
4. Tendering & Commercial Execution Oversee tender qualification, response writing, commercial modelling, and negotiation activities across the UK and Northern European territories.

Ensure alignment of technical solutions with DSO specifications and regional regulatory incentives.

Lead business development and execution of white-label partnerships and ecosystem relationships.

Lead final contract negotiations and framework onboarding.
5. Market Intelligence & Positioning Track regulatory changes across the UK, Northern Europe, and wider EU markets and adjust go-to-market strategies accordingly.

Feed market insights into product roadmap development (e.g., PQ, fault location, digital substations, and grid digitalisation initiatives).Shape Analog Devices' market presence at key industry events across the UK and Europe, including ENA, CIRED, Eur electric, and relevant Northern European utility forums.
90-Day Plan Month 1:
Orientation & Pipeline Foundation Conduct detailed review of UK and Northern European market opportunities.

Assess target DSOs, utilities, and strategic partners.

Review current tenders, live bids, and customer relationships.

Audit sales processes, pipeline tools, and team capability.

Outputs:

UK & Northern Europe opportunity map.
30m revenue roadmap.

Internal capability assessment.

Month 2:
Early Engagement & Positioning Engage directly with key DSO and utility executives across the UK and Northern…