Sales Development Representative

Job Role: Sales Development Representative

Location: Hybrid role, based from our Cardiff office – CF15 7QZ

Salary: Up to £28,000 DoE + up to £6,500 commission

Contract Type: Permanent, full time

What We Can Offer You: 25 Days Annual Leave (Pro-Rata for Part-time and Fixed-Term Roles), Additional Holiday Purchase, Hybrid Working, Performance-Related Bonus, Life Assurance, Vitality Private Healthcare, Subsidised Gym Memberships, Cycle to Work scheme, Discount Vouchers and Access to Wellbeing Resources

Astutis, part of Wilmington plc, is looking for a motivated Sales Development Representative who enjoys building relationships, starting conversations, and uncovering new business opportunities. You may already have some experience in sales, lead generation, customer service, or a target-driven environment, and you're eager to develop a long-term career in B2B sales.

You’ll be confident speaking with people at all levels, naturally curious, and skilled at asking the right questions to understand customer needs. With a proactive mindset, you’ll take ownership of both inbound enquiries and outbound prospecting activity,qualifying opportunities and creating a high-quality pipeline for our Business Development Managers.

Most importantly, you’ll be driven by results, resilient when faced with challenges, and motivated by the direct impact your efforts have on business growth. If you're someone who thrives on making connections, learning new skills, and turning conversations into opportunities, we’d love to hear from you.

• Own and respond quickly to all inbound leads and enquiries.
• Run proactive outbound campaigns to warm and new prospects by phone, email and Linked In.
• Introduce Astutis and uncover needs through structured qualification (budget, authority, timescales, decision-making structure, trigger events and requirements).
• Book qualified meetings for our Business Development Managers (Customer Solutions Managers) and hand over clear, well-documented opportunities.
• Keep the CRM accurate and up to date with every activity, contact and opportunity.
• Work with Marketing to follow up campaigns and Account Based Marketing activity.
• Build strong product and sector knowledge so you can hold credible conversations with HSE and L&D buyers.

You’re at the front of the sales engine. Every opportunity you create shapes the team’s results, and a proven route leads from SDR into BDM and Account Management roles.

It’s activity-driven and fast-paced. Not every conversation converts, so you’ll need resilience, discipline, and the judgement to tell a real opportunity from a polite conversation.

• Experience in a lead generation, SDR, telesales or recruitment role, ideally B2B.
• Confidence on the phone and with outbound activity every day.
• The ability to ask good questions and qualify an opportunity, not just book a meeting.
• Comfortable working to activity, meeting and conversion targets.
• Strong organisation and accuracy with CRM and data.
• Ambition to grow into a BDM or Account Management role.

• Knowledge of platforms such as Cognism, Linked In Sales Navigator, Lead Forensics and Dripify.
• An understanding of the Astutis product portfolio and the sectors we serve.

We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment.

Astutis is a market leader in workplace health, safety, and environmental training, helping organisations create safer, healthier…