Sales Development Representative
Listed on 2026-10-17
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Sales
Sales Development Rep/SDR, B2B Sales, Inside Sales
Company Outline
Job Role: Sales Development Representative
Location: Hybrid role based from our Cardiff office CF15 7QZ
Salary: Up to 28000 DoE up to 6500 commission
Contract Type: Permanent full time
What We Can Offer You: 25 Days Annual Leave (Pro-Rata for Part-time and Fixed-Term Roles) Additional Holiday Purchase Hybrid Working Performance-Related Bonus Life Assurance Vitality Private Healthcare Subsidised Gym Memberships Cycle to Work scheme Discount Vouchers and Access to Wellbeing Resources
Why do we want you
Astutis part of Wilmington plc is looking for a motivated Sales Development Representative who enjoys building relationships starting conversations and uncovering new business opportunities. You may already have some experience in sales lead generation customer service or a target-driven environment and youre eager to develop a long-term career in B2B sales.
Youll be confident speaking with people at all levels naturally curious and skilled at asking the right questions to understand customer needs. With a proactive mindset youll take ownership of both inbound enquiries and outbound prospecting activityqualifying opportunities and creating a high-quality pipeline for our Business Development Managers.
Most importantly youll be driven by results resilient when faced with challenges and motivated by the direct impact your efforts have on business growth. If youre someone who thrives on making connections learning new skills and turning conversations into opportunities wed love to hear from you.
Please note:To complete your application you will be redirected to Wilmington plcs career site.
At Wilmington plc we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria. For reasonable adjustments or to apply under our interview guarantee scheme please use the contact details provided once you have clicked apply!
purpose tasks and responsibilities
Your responsibilities will include:
Own and respond quickly to all inbound leads and enquiries.
Run proactive outbound campaigns to warm and new prospects by phone email and Linked In.
Introduce Astutis and uncover needs through structured qualification (budget authority timescales decision-making structure trigger events and requirements).
Book qualified meetings for our Business Development Managers (Customer Solutions Managers) and hand over clear well-documented opportunities.
Keep the CRM accurate and up to date with every activity contact and opportunity.
Work with Marketing to follow up campaigns and Account Based Marketing activity.
Build strong product and sector knowledge so you can hold credible conversations with HSE and L&D buyers.
Whats the best thing about this role
Youre at the front of the sales engine. Every opportunity you create shapes the teams results and a proven route leads from SDR into BDM and Account Management roles.
Whats the most challenging thing
Its activity-driven and fast-paced. Not every conversation converts so youll need resilience discipline and the judgement to tell a real opportunity from a polite conversation.
Essential and desirable capabilitiesTo be successful in this role you must have:
- Experience in a lead generation SDR telesales or recruitment role ideally B2B.
- Confidence on the phone and with outbound activity every day.
- The ability to ask good questions and qualify an opportunity not just book a meeting.
- Comfortable working to activity meeting and conversion targets.
- Strong organisation and accuracy with CRM and data.
- Ambition to grow into a BDM or Account Management role.
To be successful in this role it would be great if you have:
Knowledge of platforms such as Cognism Linked In Sales Navigator Lead Forensics and Dripify.
An understanding of the Astutis product portfolio and the sectors we serve.
We know its not a skill but the successful candidate must have permission to work in the roles location by the start of their employment.
Before you go....About us
Astutis is a market leader in workplace health safety and environmental training helping organisations create safer healthier work environments. As part of Wilmington plc we are committed to delivering high-quality courses and outstanding customer service.
Join us and do Work That Means Something
At Wilmington plc we help global customers to do the right business in the right way - providing…
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