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National Account Manager - Morrisons

Job in Cardiff, Cardiff City Area, CF10, Wales, UK
Listing for: AG Barr Group
Full Time position
Listed on 2026-10-28
Job specializations:
  • Sales
    Account Manager, Business Development, Client Relationship Management, Sales Manager
Salary/Wage Range or Industry Benchmark: 55000 - 75000 GBP Yearly GBP 55000.00 75000.00 YEAR
Job Description & How to Apply Below

Job Title:
National Account Manager - Morrisons

Location:
Field Based

Contract and working pattern: 37.5 hours per week

Are you ready to Be Your Best Barr None?

Lets Grow!!!

We are all about Being Your Best Barr None and having a career with real Moments that Matter!

Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

For 150 years AG Barr has been building great brands and is home to some of the nations favourite flavours.

At our core is IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand, Boost making every moment better with a caffeine kick, hydration hit or tasty treat, and FUNKIN where real fruit means authentic taste.

We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridges.

There's never been a better time to join us!

What we’re looking for…

We’re looking for a National Account Manager to help lead, build, and drive our Morrisons account within AG Barr alongside playing a key role within our retail group strategy. You will manage a balanced approach between the needs of the customer and the overarching business objectives, ensuring alignment with company goals while cultivating strong relationships with key stakeholders. As the National Account Manager, you will oversee the performance and delivery of strategic initiatives whilst managing all levels of the P&L.

This role requires a combination of commercial understanding, strong communication skills, and the ability to effectively manage accounts to deliver growth.

As our Morrisons National Account Manager, you will be accountable for:
  • Account Management:
    Lead key relationships with Morrisons to deliver accelerated growth within the account, taking ownership of the P&L for your area, including: leading JBP negotiations, proposing and managing promotions and spend, forecasting and reporting accurately internally through the monthly cycle.
  • Commercial Understanding:
    Develop a strong understanding of your P&L and how to drive profitable, sustainable growth within the account, to deliver against the growth objectives for the business.
  • Forecasting & Data Management:
    Own the process for weekly, period, and annual forecasting, using multiple data sources to generate accurate and actionable forecasts. Work closely with the supply chain team to ensure forecasts are executed seamlessly.
  • Negotiation & Influencing:
    Build comprehensive joint business plans with your accounts to leverage the strategic partnership and land drive key business objectives.
  • Building Customer Influence:
    Adapt communication style and approach to align with customer needs. Gain deep insights into customers’ internal systems and objectives, using this knowledge to create effective and customer-centric plans.
  • Collaboration & Cross-Functional Work:
    Build strong relationships internally with the cross-functional team (shopper, category, digital, supply chain, category etc) and externally with key external stakeholders.
  • Performance Monitoring & Reporting:
    Use multiple data sources (Kantar & Circana) to analyze insights and turn into tangible action, in partnership with the Category team.
What you’ll bring…
  • Experience in account management within an FMCG environment
  • Strong understanding of P&L management, forecasting, and business development
  • Proven ability to build and deliver joint business plans and negotiate effectively to drive results.
  • Experience in managing senior-level relationships internally and externally. Ability to influence decision-makers and effectively present at various…
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