EMEA Customer & Marketing Insights Lead

ABOUT USPHINIA:
Advancing sustainability today, powering a cleaner tomorrow.  PHINIA is an independent, market-leading, premium solutions and components provider with over 100 years of manufacturing expertise and industry relationships, with a strong brand portfolio that includes DELPHI, DELCO REMY and HARTRIDGE. With over 12,500 employees across 43 locations in 20 countries, PHINIA is headquartered in Auburn Hills, Michigan, USA. At PHINIA, we Provide fuel systems, electrical systems, and aftermarket products and solutions of the highest quality — developed and manufactured responsibly — that are designed to enhance efficiency and reduce the environmental impact of vehicles, industrial machinery, and other applications.

In doing so, we contribute to a cleaner tomorrow, treat our people and surrounding communities with respect, and hold ourselves accountable to robust ethical standards. Our Culture  PHINIA promotes and cultivates an inclusive culture and diverse perspectives, strives to maintain its reputation for excellence, thrives on the power of collaboration, and fosters the development of our talented employees. We believe in making a positive impact through our business and actions, and we take our collective responsibility seriously.

Career Opportunities  We believe in building a brighter tomorrow for our employees as well as our customers and encourage you to learn about our long history, strong culture, new technologies, and future vision. We offer a strong local presence and interesting global opportunities. Join us on this shared journey toward a brighter tomorrow.

JOB PURPOSEWe’re looking for a high-impact Customer & Marketing Insights Lead to shape and deliver our EMEA insights strategy.

This is a hands-on leadership role where you’ll turn complex, fragmented datasets across customer, sales, pricing, product, and digital into clear, actionable insight that drives growth, margin improvement, and stronger customer engagement.

You will combine advanced analytics, commercial thinking, and storytelling to influence real business decisions across a multi-market organisation.

KEY RESPONSIBILITIES

Key Responsibilities Define and deliver the EMEA customer & marketing data and insights roadmap, aligned to growth, retention, mix, margin, and activation priorities.

Interrogate large datasets to surface performance drivers, opportunities, and root causes.

Build and own scalable Power BI semantic models and dashboards that translate data into clear, actionable insights.

Apply advanced analytics (e.g. regression, hypothesis testing) to quantify drivers and support decision-making.

Integrate internal and external data sources, embedding robust validation and quality controls.

Establish and govern consistent KPIs and measurement frameworks to create a single, trusted source of truth.

Deliver customer insight – segmentation, profiling, and performance tracking to support targeting and growth

Build capability across the organisation by embedding best practices in data modelling, analytics, and storytelling.

Ensure GDPR compliance and ethical use of customer and marketing data..What we’re looking for Essential Skills & Experience Proven track record leading customer, commercial, or marketing analytics in a multi-market or matrix organisation, with measurable impact.

Advanced Power BI expertise, including data modelling, DAX, and scalable semantic models.

Strong SQL skills and experience working across multiple data sources.

Solid understanding of data modelling and KPI design/governance

Experience applying statistical techniques to solve real business problems

Strong commercial mindset – able to link insights to revenue, margin, and customer outcomes

Hands-on, pragmatic approach – comfortable working…