Marketing Manager - Cake

As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to be
** purpose-led**,
** resilient
* * and
** positive
* * to succeed here because we expect pace and
** agility**, we insist on
** collaboration
* * and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact

Click “Apply” to get  2021, pladis proudly opened the doors to our vibrant global hub, the MIU Campus. Located in the heart of Chiswick Park, West London. Just a short 5-minute walk from Gunnersbury Station, our campus is nestled within 33 acres of beautifully landscaped gardens, offering a welcoming and inspiring environment for all. Chiswick Park is home to both our UK and Global Corporate teams, bringing together diverse teams across the business.  

The Marketing Manager Cake is part of pladis UK&I Cake Business Unit and member of the Cake Leadership Team. This role has end-to-end accountability for Cake marketing, from strategy to execution.

This role will define the Cake Marketing strategy for pladis UK&I Cake, relevant for Grocery, Discounters and C&I, and drive Consumer to Shopper execution across Comms, innovation, activation and performance.  Working with the Cake leadership team, this role is above building a leading portfolio and establish pladis as a key player in the Cake category.

Leadership is key in this role where through a very capable and tight direct and indirect team the Head of marketing, Cake will influence pladis key stakeholders to prioritise and drive our Cake business
* Financials:
Deliver pladis UK&I Cake P&L with Budget targets of NSV, volume, TGC/TGC% and GP.
* Strategy:
Develop pladis UK&I 3-year marketing strategy aligned with the VP Cake and pladis UK&I CMO, including portfolio, brand and channel play. Key contributor to the Cake playbook.
* Marketing plans:
Build yearly brand plans, including Product, range, promotional and pack price architecture recommendation. Manage the development of pladis Cake marketing plans, across OOH, digital, social media, in-store, PR, and licencing opportunities – as relevant, working with internal marketing partners and agency teams.
* Insights to action:
Drive the consumer and Shopper agenda, working with CMI partners to understand and leverage Insights to bring consumer and Shopper closeness to our plans.
* Innovation:
Develop demand-centric innovation pipeline, in collaboration with pladis R&D and manufacturing.
* Planning:
Partner with the Commercial Excellence team, to lead and deliver projects on time in full.
* Line management:
Line management of 1 direct report and leadership and influence of cross-functional teams.
** Experience required
*** Marketing experience within Food / FMCG required, having demonstrated the ability to manage a sophisticated portfolio (preferably in confectionary)
* Consumer and Shopper champion, with the ability to leverage insights to build a long-term sustainable strategy
* Multimedia comms campaign development and agency management experience
* Experience of partnering for the development of channel specific commercial plans
* Inspiring storyteller and strategic thinker
* Cross-functional experience would be an advantage, preferably in a commercial function.
* Line management experience preferred, with the capability to influence and do through others.
* Initial Telephone call with Talent Acquisition
* 1st stage interview – 45 minutes competency-based interview based on our company values and your experiences.
* 2nd stage interview – 90 minutes – a technical interview to understand your skill set/case study or presentation interview, including a Leadership Success Model Assessment/
* pladis does also use both Psychometric and Aptitude tests to support our processes so you may be asked to complete these as part of your process. Some processes may…