Marketing Communications, Campaigns, Events & Sponsorship Manager

H+H is undergoing a significant brand and organisational transformation, bringing its established businesses together as one unified organisation. One H+H connects seven areas of expertise through a shared identity, a clearer customer offer and a more joined-up way of working, rooted in our Rural Matters positioning. We are looking for an experienced Marketing Communications, Campaigns, Events & Sponsorship Manager to turn our commercial priorities into a coordinated programme of activity that connects with customers and delivers results.

From livestock sales and property campaigns to business events, agricultural shows, sponsor ships, PR and corporate communications, H+H has a varied and demanding marketing programme. This is an opportunity to bring greater focus, consistency and delivery discipline to that activity, helping us make better use of our people, resources and investment. You will help build a shared marketing function that connects specialist capability with commercial priorities, strengthening customer relationships and supporting growth across H+H.

The role Reporting to the Marketing Director, you will manage our integrated marketing plan, campaign calendar, events and sponsorship programme across all seven areas of expertise. You will work with Commercial Marketing Executives to understand business requirements and with our Brand, Content, Web, Digital & CRM Manager to plan specialist delivery. You will keep priorities visible, manage dependencies and ensure campaigns have clear objectives, response routes and commercial follow-up.

You will also help shape how H+H appears at agricultural shows and industry events, creating experiences that introduce customers to more of our expertise and turn participation into useful commercial opportunities.

• Maintain the annual marketing plan and rolling campaign, events and activity calendar across H+H.
• Manage briefs, workflows, deadlines, resources and approvals, resolving routine conflicts and escalating competing priorities.
• Translate agreed commercial requirements into integrated campaign plans with clear audiences, budgets and measures.
• Coordinate campaigns across digital, email, print, PR and events with internal colleagues and specialist partners, including managing H+H’s external PR agency.
• Plan agricultural shows, exhibitions, customer events and sponsorship activations, including staffing, suppliers and on-site delivery.
• Develop sponsorship proposals, assess audience fit and commercial value, negotiate activation benefits and evaluate delivery against agreed objectives.
• Agree lead capture and follow-up arrangements with commercial teams before campaigns and events go live.
• Manage delegated expenditure, supplier performance and production quality.
• Evaluate activity against customer response, qualified opportunities, delivery costs and commercial outcomes.
• Work closely with the brand manager, Commercial Marketing Executives and Content Creator / Designer to plan shared campaigns, coordinate resources and connect activity across portfolios.
• Build cross-selling into campaigns, events and sponsor ships, introducing customers to relevant H+H expertise and agreeing lead capture and follow-up with commercial colleagues.
• Coordinate key corporate and colleague communications, ensuring important H+H publications and materials are clear, consistent and professionally delivered.

We are looking for an organised, commercially aware marketer who enjoys making complex programmes work. You will be comfortable taking ownership of delivery, asking clear questions and keeping colleagues and suppliers accountable to agreed plans. You will bring:

• Experience managing integrated marketing campaigns and events from briefing…