Commercial Marketing Executive – Livestock Machinery, HH

Position: Commercial Marketing Executive – Livestock  Machinery, HH
Location:

HH's Carlisle head office with regular travel across HH locations | Primarily office-based, with flexibility by agreement HH is undergoing a significant brand and organisational transformation, bringing its established businesses together as one unified organisation. One HH connects seven areas of expertise through a shared identity, a clearer customer offer and a more joined-up way of working, rooted in our Rural Matters positioning.

Livestock and Machinery are at the heart of HH's heritage, trading activity and relationships with rural communities. We are looking for a Commercial Marketing Executive to connect our auctioneers, machinery teams and customers with the shared HH marketing function. This is an opportunity for a proactive, commercially minded marketer who enjoys being close to frontline activity. Livestock and machinery marketing can be fast-paced and reactive: alongside planned campaigns, you will need to respond quickly to sale activity, results and emerging opportunities.

You will help HH tell its own story first, turning a busy calendar of markets, sales and events into timely marketing that attracts buyers and sellers, celebrates results and introduces customers to more of HH. You will help build a shared marketing function that connects specialist capability with commercial priorities, strengthening customer relationships and supporting growth across HH. The role You will be the dedicated day-to-day marketing partner for Livestock and Machinery, working across marts, sales teams and local operations.

You will understand upcoming priorities, gather customer insight and prepare clear briefs for our functional Marketing Managers. You will coordinate information, deadlines and approvals, ensuring marketing reflects the needs of the sale and the customers we want to reach. Your contribution will be in understanding, connecting, briefing and following through. You will work with shared specialists for campaign, content, digital and event delivery, with the Marketing Director setting overall direction and priorities.

Key responsibilities Maintain the portfolio calendar covering sale dates, entry deadlines, major auctions, seasonal activity and events. Build working relationships with auctioneers, machinery colleagues, mart managers and local teams. Gather buyer and seller feedback, regional insight and relevant competitor information. Prepare briefs with clear audiences, commercial objectives, approved sale information, deadlines and response routes. Coordinate pre-sale promotion, entry reminders and buyer communications, and respond quickly to sale results and post-sale stories so HH communicates significant results accurately and promptly through its own channels.

Support targeted acquisition and reactivation activity for new and lapsed buyers and sellers. Gather customer evidence, photography requirements and sales material needs, securing factual checks and permissions. Identify appropriate introductions to wider HH expertise and track enquiries, entries, registrations and participation with commercial colleagues. Work closely with both functional Marketing Managers, the Content Creator / Designer and the other Commercial Marketing Executives to share insight, agree briefs and coordinate campaigns across HH.

Identify cross-selling opportunities from livestock and machinery relationships, brief relevant campaigns with the other executives and ensure introductions reach a named commercial owner. Keep portfolio social media platforms current and publish approved content within HH's agreed channel strategy. Plan portfolio content and campaigns with the functional Marketing Managers, agreeing audiences, topics, timing, objectives and cross-selling opportunities. Coordinate expert input and assets with marketing colleagues;

monitor responses and improve activity. About you We are looking for a proactive and commercially minded marketer with a genuine interest in agricultural trading and machinery. You will enjoy being close to the action, spending time at marts, talking to customers and working with auctioneers and sales teams. You will be organised enough to plan ahead, but responsive enough to recognise when an opportunity needs acting on quickly.

You will bring:
· Experience coordinating marketing activity and producing clear, useful briefs.
· The ability to manage several deadlines and keep sale information accurate.
· Confidence building relationships with operational and customer-facing…