Manager, Growth Marketing

Join to apply for the Manager, Growth Marketing role at Reef

Get AI-powered advice on this job and more exclusive features.

About REEF
At REEF, we’re more than a premium footwear brand—we’re a community built on a deep love for the beach, surf culture, and creating high‑quality products that fit active, adventurous lifestyles. For over 30 years, we’ve blended innovation with comfort, style, and versatility, making us a global leader in footwear and apparel.
We are committed to setting the standard for environmental and social responsibility. We prioritize sustainable design—using water‑based glues, recycled materials, and other low‑impact innovations—while actively supporting organizations like Urban Surf 4 Kids and the Surfrider Foundation. Beyond our products, we empower our employees and brand advocates to give back, fostering a culture of purpose and impact.

We are seeking an enthusiastic Growth Marketing Manager to lead paid media strategy, execution, and measurement across performance channels for our eCommerce business. Reporting to the Sr. Director of Digital Marketing and partnering closely with cross‑functional teams, this role drives  revenue and profitability through full‑funnel, cross‑channel strategies grounded in strong analytics and hands‑on execution in a fast‑paced environment. This is a full‑time, exempt position.

Employees are required to work a hybrid schedule: 3 days in office at our HQ in Carlsbad, and 2 days remote.

• Paid Media Strategy
  Translate business priorities, performance forecasts, and brand objectives into actionable media plans across paid social, search, audio, display, and video.
• Plan the customer journey with consideration for channel activations, merchandising priorities, and site funnels that drive conversion.
• Partner with Brand Marketing to ensure campaign consistency from awareness through conversion and co‑author integrated media plans.
• Collaborate on creative strategy and brief development to ensure assets meet media plan requirements and performance goals.

• Media Measurement and Marketing Analytics
  Use multi‑touch attribution, marketing mix modeling, and incrementality testing to inform media investment decisions and KPI targets.
• Ensure accurate digital data collection, tracking, and analytics conventions across platforms.
• Develop reporting and visualizations that surface real‑time results, enable quick decision making, and identify trends.
• Coordinate the design, execution, documentation, and analysis of channel testing to optimize campaign effectiveness.

• Partner Management and Execution
  Build strong relationships with agency and platform partners to drive efficiency, accountability, and innovation.
• Develop and manage daily budget plans with accountability for forecasting, pacing, and performance.
• Oversee campaign execution and ongoing performance optimization.
• Adopt and improve existing systems that support go‑to‑market planning, collaboration, and on‑time delivery.

• 5+ years of performance marketing experience at a high‑growth DTC or eCommerce brand, preferably in retail.
• Hands‑on experience with at least two ad platforms such as Meta or Google, with the ability to review account setup, identify issues, and resolve errors.
• Proven ability to lead agency partners, communicate clearly with peers and leadership, and collaborate cross‑functionally.
• Strong understanding of digital marketing performance KPIs and the levers that influence results.
• Experience with marketing measurement approaches including multi‑touch attribution, marketing mix modeling, and incrementality testing.
• Demonstrated ability to build or improve processes that enhance team coordination and efficiency.
• Ability to forecast and work backward from KPIs to set goals, measurement plans, and optimization strategies.
• Highly analytical with strong critical thinking and communication skills.
• Adaptable, entrepreneurial, and comfortable working in a fast‑paced environment while staying organized.
• Able to balance strategic planning with hands‑on execution and move quickly when needed.
• Familiarity with marketing technology, including QA and data…