Social Catering Sales Manager - OEM
Listed on 2026-01-12
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Sales
Hotel/Hospitality Sales -
Hospitality / Hotel / Catering
Hotel/Hospitality Sales
Social Catering Sales Manager - OEM role at Cape Rey Carlsbad Beach, A Hilton Resort & Spa
OverviewThe Social Catering Sales Manager bears the responsibility of promoting and coordinating events for both internal groups and external clientele. Their principal duty is to sell banquet food and beverage services, while additional responsibilities encompass menu design, agenda formulation, and coordination of hotel meeting services. Further duties include scrutinizing contracts and fostering effective communication with hotel personnel before, during, and after events to guarantee an exemplary level of service.
They will also participate in site inspections, nurture robust client relationships, and collaborate seamlessly with the sales and catering teams. Special emphasis is placed on weddings, galas, holiday celebrations, and various other social gatherings.
- Develop and execute sales action plans to close on targeted accounts and/or business within a market segment.
- Respond to incoming sales inquiries for the hotel within 4 hours of receipt.
- Maintain a balance of account maintenance and prospecting for new business.
- Contact representatives from respective market segments to solicit business for the hotel.
- Adhere to the hotel’s sales guidelines and book profitable business based on need times including prospecting, outside sales calls, solicitation, site inspections, sales blitz, and presentations.
- Establish and maintain existing accounts within your market segment.
- Solicit, negotiate and confirm new and repeat business through various efforts (lead follow up, telemarketing, direct mail, referrals, internet prospecting, etc.) to maximize revenues to meet/exceed goals.
- Use networking 'social media for business' tools such as Linked In to research existing & potential accounts, and develop new contacts for the hotel.
- Entertain potential clients/guests. Invite clients to the hotel for entertainments, lunches and site inspections.
- Make prospecting calls.
- Develop and implement creative sales strategy by analyzing historical, current and future hotel/market/account trends.
- Participate in training, trade shows, field trips and community, industry and professional organizations to maintain high visibility in support of the achievement of sales and revenue goals.
- Prepare creative ways in which to reach out to a potential client for future business.
- Analyze requirement of function, outline available hotel facilities and services offered and quote pricing.
- Assist in planning and participating in sales blitz.
- Obtain reader board summaries from competition and prospect accordingly.
- Davidson Lead Referral Program. Actively seek business opportunities for other company-managed hotels.
- Consult newspapers, trade journals, internet, etc., to learn of contemplative conventions and social functions and to learn about the market and trends.
- Follow through on leads from the group sales department.
- Meet or exceed the annual sales goals set by the DOS/DOC/Budget including sales activity production.
- Confer with guest and hotel department heads to plan function details, such as space requirements, publicity, time schedule, food service and decorations.
- Utilize proper communication channels to inform operating areas of customer’s contract needs and potential requests.
- Prepare for and attend all applicable pre-cons and post-cons.
- Arrange for VIP amenities to be delivered.
- Check on functions regularly as they are being executed for groups.
- Prepare and send advance brochures/menus to prospective customers.
- Prepare and receive cash deposits, billing and payments.
- Manage the function book and adjust space in order to ensure maximum potential revenue.
- Sell liquor in accordance with state liquor laws.
- Work with group sales and Executive Chef in menu planning to maximize revenue based on customer budget.
- Relay accurate forecasting information for rolling forecast.
- Promote employee empowerment.
- Demonstrate positive leadership characteristics, which inspire employees.
- Report all unsafe conditions immediately.
- Participate in annual competitor survey.
- Complete other duties as assigned by supervisor to include cross training.
- Bachelor’s…
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