Senior Media Analyst

As a growing and highly unique agency in the digital media and analytics vertical, your participation will be significant resulting in your future growth and our company's competitive advantage. This is your chance to do something different, have a voice, contribute, and make a difference, and within a unique operating model. This is your chance to join a highly accountable performance team with leadership that cares more about the people than anything else.

The Senior Media Analyst works closely with strategy, account, and media teams to evaluate campaign performance and uncover insights that drive business results. This role creates and presents client-facing reports, translating complex data into clear, actionable recommendations that demonstrate the value of digital media investments. The Senior Media Analyst also advises testing approaches, campaign measurement, data collection, and technology readiness while turning data into compelling, insight-driven narratives for both technical and non-technical audiences.

• Assess digital cross-channel performance and attribution data to identify opportunities for media optimization and budget allocation.
• Present findings and performance insights directly to clients on a regular basis, translating complex data into clear, compelling narratives that highlight trends, optimization opportunities, and business impact.
• Manage a portfolio of client accounts simultaneously, prioritizing deliverables, analyzing performance data, and providing strategic insights to support campaign success and business objectives.
• Outline campaign success through detailed measurement strategies
• Serve as a trusted analytics partner to clients and internal stakeholders, providing strategic guidance and performance insights.
• Handle incoming ad hoc client requests for reporting and campaign insights
• Develop and recommend testing roadmaps, measurement approaches, and analytics implementation plans for new campaigns.
• Produce automated dashboards with 3rd party data and business intelligence visualization tools
• Compile multiple data sources into cohesive and understandable reports for internal and external use
• Leverage audience, behavioral, and market insights to identify optimization opportunities and inform testing strategies.
• Analyze site behavior using web analytics tools to identify areas for improvement.
• Lead campaign tracking implementation, including pixel deployment, tag management, Google Tag Manager (GTM) configuration, and campaign setup to ensure accurate data collection and measurement.
• Partner with media teams to track brand awareness and brand safety metrics, identifying opportunities to optimize campaign performance while safeguarding brand integrity.
• Leverage machine learning, statistical and programming skills in analyzing large datasets to extract actionable insights that inform experimental design and model development.

• Bachelor’s degree or equivalent work experience in Technology, Business Analytics, Digital Marketing, Computer Science, Statistics, or a related field
• 4-7 years of experience in digital marketing, advertising, or e-commerce analytics
• Strong knowledge and experience analyzing digital media channels (Programmatic, Paid Social, Paid Search, Display, etc.)
• Strong verbal and written communication skills
• Strong understanding of data and digital analytics constructs
• Ability to write custom basic and intermediate-level SQL queries
• Experience in advertising tag management and implementation (including GTM), and basic analytics platforms including Google Analytics
• Knowledge of best practices as related to reporting, able to transform analysis into actionable insights
• Experience managing multiple advertiser accounts
• Measured skills in…