Senior Specialist eCommerce Loyalty Programs Job Carlsbad area,New Mexico USA,Marketing / Advertising / PR

US Commercial Ownership

Own the US Team Taylor Made Rewards program, including earning and redemption mechanics, and member lifecycle strategy in TM’s largest market.
Develop and maintain the US loyalty financial model ensuring the loyalty investment drives measurable ROI through repeat purchase rate, LTV, and contribution margin.
Drive the commercial evolution — identifying new earn/burn opportunities, partnership integrations (e.g., , subscriptions), and feature enhancements.
Identify and develop early access and exclusive product opportunities for loyalty members — defining eligibility criteria, coordinating with merchandising and product teams on inventory allocation, and ensuring these benefits are clearly communicated and differentiated across member tiers.

Commercial Management & Execution

Design and execute targeted loyalty campaigns (bonus point events, triple-point promotions, milestone rewards) tied to key product launches, seasonal moments, and tour activations.
Own loyalty member automations across email, SMS, and push notifications — including trigger logic, segmentation, and messaging strategy — and track performance against key engagement metrics such as open rate, click-through rate, conversion, and churn reduction to continuously optimize the member lifecycle.
Collaborate with the US retention team to build personalized member communication journeys that drive enrollment, engagement, and reactivation.
Partner with the merchandising and site experience teams to ensure loyalty is prominently featured across — from homepage banners to checkout.
Manage the loyalty content calendar and coordinate with creative to develop on-brand assets for program communications.

Analytics & Insights

Define, track, and report on core loyalty KPIs: enrollment rate, retention rate, active member rate, points issuance/redemption, redemption rate, and member vs. non-member spend benchmarks.
Use data and A/B testing to continuously optimize program mechanics, earning rules, and member communications.
Partner with the analytics team to build member segmentation models and identify high-value cohorts for targeted retention initiatives.
Present regular performance updates and strategic recommendations to US eCommerce and marketing leadership.
Flag to Global Program Manager and senior leadership when global program decisions affect US points issuance, redemption mechanics, or member economics, and provide input on US P&L impact before those decisions are finalized.
Performs other related responsibilities as required

Knowledge and Skills Requirements:

Strong ability to build project plans, connect cross functional teams and own end to end delivery of content assets.
Strategic thinker with a great attitude and an insatiable appetite for learning
Must be able to quickly assess issues and react to changing circumstances and new information
Familiar with standard concepts, practices, and procedures within an agile software life-cycle
Able to work in a fast-paced environment, including prioritizing and multi-tasking while paying close attention to detail
Knowledge of MS Office Tools (Outlook, Word, PowerPoint, Excel)
Strong English verbal and written communication with the ability to effectively interface with all levels of management.
Ability to influence effectively and work as a member of a cross functional team.
Passion for ecommerce and best practices, with a consumer-first perspective.
Excellent organizational, planning and project management experience.
Organized and self-motivated team player, able to build strong cross-departmental working relationships, with strong attention to detail and the ability to prioritize objectives, handle time constraints, and manage shifting priorities within a fast-paced environment.
Expe…