Senior Specialist eCommerce Loyalty Programs

This role owns, evolves, and grows the Team Taylor Made Rewards program across Taylor Made's eCommerce business in its largest market (US). The incumbent will act as the program's day-to-day champion, owning commercial execution, shaping strategy, driving member engagement, and optimising points while partnering cross-functionally to make loyalty a competitive advantage. The role is high-visibility and high-impact, sitting at the intersection of data, marketing, and customer experience.

• Own the US Team Taylor Made Rewards program, including earning and redemption mechanics, member lifecycle strategy, and commercial execution in Taylor Made's largest market.
• Develop and maintain the US loyalty financial model, ensuring the loyalty investment drives measurable ROI through repeat purchase rate, LTV, and contribution margin.
• Drive the commercial evolution by identifying new earn/burn opportunities, partnership integrations (e.g. , subscriptions), and feature enhancements
• Develop early access and exclusive product opportunities for loyalty members, defining eligibility criteria, coordinating inventory allocation, and ensuring tier-differentiated benefits.
• Design and execute targeted loyalty campaigns (bonus point events, triple-point promotions, milestone rewards) tied to key product launches, seasonal moments, and tour activations.
• Own loyalty member automations across email, SMS, and push notifications, including trigger logic, segmentation, and messaging strategy, and track performance against engagement metrics such as open rate, click-through rate, conversion
• And churn reduction to continuously optimise the member lifecycle.
• Collaborate with the US retention team to build personalised member communication journeys that drive enrolment, engagement, and reactivation
• Partner with merchandising and site experience teams to ensure loyalty is featured across  from homepage to checkout
• And manage the loyalty content calendar, coordinating with creative to develop on-brand assets.
• Define, track, and report on core loyalty KPIs, including enrolment rate, retention rate, active member rate, points issuance/redemption, redemption rate, and member versus non-member spend benchmarks.
• Use data and A/B testing to continuously optimise program mechanics, earning rules, and member communications, and partner with the analytics team to build member segmentation models and identify high-value cohorts for targeted retention initiatives.
• Present regular performance updates and strategic recommendations to US eCommerce and marketing leadership
• Flag global program decisions affecting US points issuance, redemption mechanics, or member economics to the Global Program Manager and senior leadership, providing input on US P&L impact before those decisions are finalised.
• Perform other related responsibilities as required.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 4+ years' experience within an E-Commerce business (essential).
• Experience working in a cross-functional environment within a large organisation.
• Strong ability to build project plans, connect cross-functional teams, and own end-to-end delivery of content assets.
• Strategic thinker with a positive attitude and a strong appetite for learning.
• Ability to quickly assess issues and react to changing circumstances and new information.
• Familiar with standard concepts, practices, and procedures within an agile software life-cycle.
• Ability to work in a fast-paced environment, including prioritising and multi-tasking while paying close attention to detail.
• Knowledge of MS Office tools (Outlook, Word, PowerPoint, Excel).
• Strong English verbal and written communication skills, with the ability to effectively interface with all levels of management.
• Ability to influence effectively and work as a member of a cross-functional team.
• Passion for ecommerce and best practices, with a consumer-first perspective.
• Excellent organisational, planning, and project management experience.
• Organised and self-motivated team player, able to build strong cross-departmental working relationships, with strong attention to detail and the ability to prioritise objectives, handle time constraints, and manage shifting priorities within a fast-paced environment.
• Expert in establishing new processes within a large organisation to improve efficiency and streamline workflows.

• Loyalty experience preferred.

• Normal office…