Associate Program Manager Digital Marketing

This role owns strategy, day-to-day execution, and optimisation for Paid Social (Meta, Reddit) and Affiliate programmes, with supporting responsibility across Paid Search, SEO, Display, and App tactics. Success means driving profit, revenue, and customer acquisition growth through data-driven channel optimisation. The position requires close collaboration with eCommerce, finance, content, and brand marketing partners to align channel execution with broader business goals.

• Drive go-to-market by planning, executing, and scaling Paid Social and Affiliate marketing programmes that align with business goals and objectives.
• Build, launch, and optimise strategies across Paid Social (Meta Ads, You Tube Ads, Reddit Ads, Tik Tok Ads) and Affiliate marketing programmes while supporting Paid and Organic Search channels.
• Own campaign structure, audience strategy, and placement mix strategies for acquisition and retargeting programmes.
• Manage daily and monthly budget pacing and optimise spend against efficiency and revenue targets.
• Lead the paid social creative testing agenda, covering concept, format, hook, and offer, with a consistent testing rhythm.
• Translate performance data and platform best practices into clear creative briefs for the in-house creative team.
• Share the results of creative testing with key stakeholders and implement winning creative patterns into future briefs.
• Provide ongoing channel reporting and update marketing dashboards to communicate performance against goals and KPIs (ROAS, CAC, MER, iROAS).
• Test emerging channels, campaign types, and marketing partners, and recommend where to scale.
• Work directly with Affiliate publishers and partner with the Affiliate agency to optimise delivery and campaign performance, focusing the programme on premium partner recruitment and optimising performance with existing partners.
• Regularly review marketing programme performance, adjusting campaign strategy and account structure according to shifting industry best practices.
• Use GA4 and incrementality testing platforms such as Measured to surface channel performance insights and apply findings to optimise campaign strategy.
• Track and analyse trends, the competitive landscape, consumer insights, and the current state of the business.
• Work cross-departmentally with eCommerce, retention, brand, content, merchandising, and dev teams to gather assets, business requirements, and marketing goals and objectives.
• Stay current with best practices, strategies, and industry standards related to digital marketing tactics.

• 3+ years' experience using Meta Ads and You Tube Ads, either in-house or agency.
• 3+ years' experience managing Affiliate/influencer strategy.
• Experience working with GA4, Photoshop, incrementality measurement/MMM, and AI tools such as Claude.
• Comfortable managing projects within structured, project-based workflows.
• Strong analytical, communication, and reporting skills, with proficiency in PowerPoint, Excel, and Word.
• Experience working in a team-oriented, collaborative environment.

• Passion for golf and/or sport.
• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• 1+ years of experience managing paid search campaigns.
• Meta Ads, Google Analytics, or You Tube Ad certifications.

• Office environment with heavy computer use.
• Light physical effort equal to frequent lifting or moving of lightweight materials.
• Regularly required to sit or stand, bend, and reach.
• Onsite working arrangement.

• Health and wellness benefits may be offered.
• Performance bonuses may be offered.
• Product discounts may be offered.
• Holidays and paid time off may be offered.