Business Analyst, MarTech

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way.

We are proud to be an outlet for opportunity and for personal growth and success.

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way.

We are proud to be an outlet for opportunity and for personal growth and success.

In this role, you will support the analysis of Mar Tech business problems, help document requirements, and assist with the day-to-day operation and optimization of marketing technology platforms and processes with a focus on customer retention, loyalty, and lifecycle marketing. You will also support store activation initiatives, including in-store events, pop-up experiences, and brand activations, helping connect the Mar Tech ecosystem to physical retail moments.

You will work under the direction of senior team members and product managers to deliver requirements and assist with the rollout of Mar Tech features that align with business goals.

• Assist with analysis of Mar Tech business processes, systems, and requirements with an emphasis on customer retention, lifecycle marketing, and loyalty program performance.
• Help document functional and technical specifications to support the design and implementation of Mar Tech solutions, including loyalty, CRM, lifecycle messaging, personalization initiatives, and store activation tooling for events and pop-ups.

• Work with stakeholders, including retention and lifecycle marketing leaders, loyalty program owners, retail marketing and store events teams, product managers, UI/UX designers/researchers, and development teams, to help gather and document feature/project requirements for Mar Tech tools and initiatives.

• Provide support throughout the Mar Tech project lifecycle, including requirements gathering, build, and implementation across retention and store activation work streams.
• Help facilitate communication between marketing, retail, and technical teams to support successful delivery of lifecycle campaigns, loyalty enhancements, and in-store event and pop-up activation capabilities.

• Help document clear and actionable requirements and acceptance criteria to guide development teams in delivering Mar Tech features supporting retention, loyalty, and store activation experiences.
• Assist in breaking down epic-level requirements for loyalty program initiatives, lifecycle and win-back journeys, consumer account enhancements, and store event/pop-up activation flows into actionable, daily requirements for digital development teams.

• Support product managers in defined Mar Tech product areas — including loyalty, retention messaging, and store activation enablement — by helping document feature requirements, tracking delivery, and assisting with the rollout of product enhancements.