Sr Sales Manager - Events and Catering

Sr Sales Manager - Events & Catering

The Ground, based in the beautiful Willamette Valley, connects farm, food, and people through hospitality. We’re seeking a dynamic Sr. Sales Manager to join our Sales and Events team, overseeing the booking and execution of exceptional events across our diverse spaces and venues.

Full‑time

• Drive Sales & Maximize Revenue
  • Assess the market, identify opportunities, and create a strategic sales approach across industries (corporate, wellness, SMERF).
  • Proactively generate new business through cold calls, networking, industry events, and referrals.
  • Meet with clients to understand their event vision, offer tailored solutions, and lead venue tours.
  • Craft competitive proposals, negotiate contracts, and lock in event details that drive profitability.
  • Contribute to collaborative development and execution of forward‑thinking sales strategies aligned with The Ground’s vision.
  • Keep track of client interactions, event details, and revenue forecasts using CRM tools.
  • Work with other sales members to balance inquiries and outreach.
  • Lead and empower the Sales Associate to accomplish goals and reach potential.
• Deliver Exceptional Client Experiences
  • Serve as the primary point of contact, ensuring seamless communication and top‑tier service from inquiry to event planning transition.
  • Collaborate and organize when transitioning clients to internal planners.
  • Conduct post‑event check‑ins to gather feedback, celebrate successes, and identify improvement opportunities.
  • Support larger events to maintain high‑level client satisfaction or provide coverage as needed.
• Track, Report & Optimize
  • Maintain event documentation, including contracts, schedules, and post‑event insights.
  • Provide feedback on event success, client satisfaction, and opportunities to refine processes.

• 3‑5 years in mid‑to‑high‑tier catering sales or event management, preferably overseeing multiple venues and/or weddings.
• Bachelor’s degree in Event Management, Hospitality, Business, or a related field (preferred).
• Strong organizational skills and ability to juggle multiple projects.
• Exceptional communication and relationship‑building abilities.
• Comfortable using event management and POS systems such as Tripleseat, Open Table, Toast, and Microsoft 365.
• Skilled in managing budgets and negotiating contracts.
• Available to work evenings, weekends, and holidays as needed.

• Health, vision, and dental insurance
• Life insurance
• 401(k) plan
• Generous PTO

This position is based in Carlton, OR. Candidates should live within 30 minutes of Yamhill County. Frequent travel to nearby cities is required, with mileage reimbursed at standard rate. Hours are typical business hours/days with occasional need for evening or weekend availability.

The Ground is an equal‑opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If your experience doesn’t align perfectly with every qualification, we still encourage you to apply—we may have the right role for you.