Senior Manager, Website Strategy

Senior Manager, Website Strategy & Experience

Location:

Hybrid – Winamac, IN or Carmel, IN.

Join Braun Ability to shape and execute our digital customer experience across all web properties. Lead website strategy, optimize customer journeys, and drive continuous improvement.

• Develop a multi‑year vision and roadmap for website strategy and digital customer experience.
• Lead digital transformation initiatives, adopting AI, automation, and advanced analytics.
• Champion innovation in website architecture, personalization, and omnichannel integration.
• Collaborate with marketing leads on end‑to‑end digital customer experience across web properties.
• Oversee UI/UX design, ensuring user‑centric, accessible, and visually compelling experiences.
• Directly manage the UX/UI Designer, providing guidance, mentorship, and performance feedback.
• Implement advanced analytics, A/B testing, and customer feedback loops to continuously optimize digital experiences.
• Manage external development team responsible for website maintenance and new feature implementation.
• Oversee management, maintenance, and security of company websites; evaluate and select cutting‑edge platforms and partners.
• Lead change management efforts to ensure successful adoption of new digital tools and processes.
• Collaborate with IT, Product, Sales, and Customer Service to integrate web strategies with broader digital initiatives.
• Develop and implement advanced SEO, content marketing plans, and analytics reporting.

• 8+ years progressive experience in digital strategy, website management, customer experience leadership, or UX/UI design.
• Bachelor’s degree required;
  Master’s preferred (Digital Marketing, Business, Technology, Communications, or related).
• Proven track record driving innovation in digital customer experience and web technologies.
• Deep understanding of modern web architectures, personalization engines, WCAG 2 standards, AI/ML applications, and data privacy best practices.
• Expertise in UX/UI design principles, accessibility standards, and user‑centered design methodologies.
• Experience managing and developing UX/UI designers and web development teams.
• Proficiency in enterprise CMS platforms (Adobe Experience Manager, Google Analytics4, Google Tag Manager, Google Search Console, Salesforce, Conductor, JIRA).
• Strong verbal and written communication skills; detail‑oriented and self‑directed in fast‑paced environment.

Braun Ability is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.