Digital Marketing Specialist

The MJ Companies exists to inspire the success, fulfillment, and wellbeing of each person we serve: our associate and their families, business partners, clients, and the community. This statement drives everything we do, and we are committed to your personal fulfillment and professional success.

• Shows genuine enthusiasm for their work and MJ’s mission
• Goes above and beyond to meet or exceed goals.
• Demonstrates a strong commitment to personal and team success.
• Actively seeks opportunities to contribute and improve processes.

• Leads by example, motivating others to reach their potential.
• Provides positive feedback and encouragement to team members.
• Shares knowledge and experiences to help the team grow.
• Demonstrates integrity and builds trust through actions and words.

• Asks thoughtful questions and seeks to understand different perspectives.
• Continuously pursues learning and self-improvement.
• Stays informed about industry trends and developments.
• Challenges the status quo by suggesting new ideas and improvements.

• Perseveres through challenges and setbacks without losing focus.
• Sets ambitious goals and works steadily to achieve them.
• Stays solution‑oriented, finding ways to overcome obstacles.
• Demonstrates resilience in high‑pressure situations.
• Thinks creatively to solve problems and improve processes.
• Embraces change and adapts quickly to new ideas or technology.
• Encourages experimentation and takes calculated risks for growth.
• Suggests novel solutions that align with business objectives.

• Contributes to a positive and enjoyable work environment.
• Fosters team camaraderie through collaboration and engagement.
• Balances hard work with a sense of humor and lightheartedness.
• Helps create a culture where people feel comfortable being themselves.

• Collaborates across teams by actively engaging with associates, sharing expertise, and breaking down silos to drive collective success.
• Takes ownership and accountability by aligning actions with company goals, upholding high standards, and ensuring follow‑through on commitments.
• Thinks enterprise‑wide by prioritizing the broader impact of decisions and working toward unified company objectives.
• Drives innovation and efficiency by improving processes, eliminating inefficiencies, and enhancing the client experience.

The Digital Marketing Specialist is a key member of the Marketing + Communications team at The MJ Companies. This role is responsible for executing and optimizing our digital marketing efforts across all channels to drive awareness, engagement, and conversions. The digital marketing specialist will collaborate across teams to ensure our digital presence supports our brand strategy, engages our audiences, and drives measurable results.

• Plan, execute, and optimize digital advertising campaigns across Google Ads, social media platforms, and other paid digital channels to drive lead generation and conversion.
• Manage SEO and SEM strategies to improve visibility, drive qualified traffic, and increase conversions.
• Execute and analyze email marketing campaigns, including audience segmentation, A/B testing, automation workflows, and performance tracking.
• Develop, schedule, and publish engaging content for social media channels; monitor performance and engagement.

• Optimize website performance; conduct landing page testing and implement conversion rate optimization (CRO) best practices.
• Manage, update, and optimize website content for performance and user experience.

• Track and analyze performance across all digital channels using Google Analytics, SEMrush, and other measurement tools.
• Develop dashboards and regular reports highlighting KPIs, ROI, and campaign performance.
• Leverage data to make recommendations that improve campaign performance and marketing effectiveness.

• Ensure all digital touchpoints reflect consistent brand voice, messaging, and visual identity.
• Contribute to broader marketing initiatives, including integrated campaign planning and execution.

• Adaptability:
  Responds quickly to…