Senior Marketing + Communications Strategist

Senior Marketing + Communications Strategist

TITLE: SENIOR MARKETING + COMMUNICATIONS STRATEGIST

LOCATION: Hybrid (Indianapolis/Carmel-based)

PURPOSE: To lead integrated marketing and communications strategies that elevate client visibility, strengthen brand reputation, and deliver measurable business results for PMG and its clients

MANAGERS: CEO, VP of Operations, Director of Client Success, Director of Marketing + Director of Strategic Communications

SCOPE
:
Strategic Marketing Campaign Development + Execution, Media + Influencer Outreach, Brand Messaging, Data + AI-Driven Insights, Cross-Functional Collaboration, Measurable Growth Outcomes for PMG Clients

ACCOUNTABILITIES: Marketing + Communications Strategy Development, Campaign Oversight, Client Relationship Leadership, Data-Driven Optimization, Internal Brand Stewardship, Cross-Functional Team Collaboration

KEY PERFORMANCE INDICATORS: Client Satisfaction + Retention, Campaign ROI, Media Coverage + Engagement Metrics, Strategic Alignment with Client Goals, Timeliness of Deliverables, Team Collaboration + Utilization Rate

ABOUT PENCE MEDIA GROUP

Pence Media Group (PMG) is a full-service public relations, media and marketing consultancy founded by Nicole Pence Becker in 2017. PMG serves clients in the public, private and nonprofit sectors. As a certified Women’s Business Enterprise (WBE), Pence Media Group has grown to become a dynamic, award-winning team, collaborating to help clients affirm their brand identity, craft key messages, and deliver them to targeted audiences with an operating mantra of, “consider it done”.

PMG is made up of professionals who are experts in strategic communications, public relations, brand development, and grassroots + influencer marketing. In 2024, PMG was honored with several awards, including a MUSE Creative Gold Award for Best Small Agency of the Year.

POSITION OVERVIEW

Pence Media Group (PMG) is seeking a Senior Marketing + Communications Strategist to drive integrated campaigns that elevate client visibility, strengthen reputation, and deliver measurable results across private, public, and nonprofit sectors. This hybrid role blends high-level marketing and PR strategy with hands‑on campaign execution—making it ideal for a strategist who thrives in a fast-paced, client-facing environment.

You’ll play a key role in shaping narratives, leading multi-channel marketing initiatives, securing earned media, and ensuring campaigns are strategically aligned with client goals. This role will work closely with the Director of Marketing Services + Strategic Communications to guide client strategies and oversee implementation.

We’re looking for someone with sharp marketing instincts and the ability to translate complex ideas into clear, compelling campaigns that resonate across platforms. A passion for storytelling, confidence in client leadership, and a results-driven mindset are essential. This is a full‑time, hybrid position, with the expectation that you will contribute 40 hours per week, with in-person meetings in the Indianapolis area or at our headquarters in Carmel.

YOUR IMPACT ZONE

• Purpose: Strengthen client visibility + reputation through strategic communications
• Accountabilities: marketing campaign planning, development, analytics + client relationship management
• Success Metrics: Client retention, deliverable quality, strategic clarity, visual consistency, project timeliness, and team collaboration

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business, or related field (Master’s a plus)
• 10+ years of progressive experience in marketing, public relations, or integrated communications—preferably in an agency or consulting environment
• Proven track record of leading integrated marketing + PR campaigns from strategy through execution, delivering measurable results in brand visibility, engagement, and ROI
• Expertise in marketing strategy development, including campaign planning, audience segmentation, messaging frameworks, and KPI measurement
• Strong thought leadership and writing skills, with the ability to craft compelling narratives, media pitches, op‑eds, press releases, and campaign…