Digital + Marketing Strategist
Listed on 2026-01-17
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Marketing / Advertising / PR
Digital Marketing, Social Media Marketing -
IT/Tech
Digital Marketing, Social Media Marketing
Direct message the job poster from Pence Media Group
TitleDigital + Marketing Strategist aangepast zoals vermeld.
PurposeSupport digital marketing execution and analytics to drive strong client results and contribute to PMG’s ongoing growth.
ScopeCampaign Execution + Reporting (60%), Digital Strategy Support (20%), Firm Engagement + Professional Development (20%).
AccountabilitiesCampaign Management Support, Reporting + Analysis, Collaboration, Deliverable Quality, Project Timeliness, Learning + Skills Growth.
ManagersCEO, VP of Operations + Director of Client Success + Director of Digital Services.
LocationHybrid (Indianapolis/Carmel-based).
About Pence Media GroupPence Media Group (PMG) is a full-service public relations, branding and marketing consultancy founded by Nicole Pence Becker in 2017. PMG has grown to become a dynamic, award‑winning team, collaborating to help clients affirm their brand identity, craft key messages, and deliver them to targeted audiences, with an operating mantra of, “consider it done.” PMG is a certified Womenствии Business Enterprise (WBE) in the state of Indiana and was honored with several awards in 2025, including a MUSE Creative Gold Award for Best Small Agency of the Year and ум being named one of PR Daily’s Top Agencies for 2025.
PMG’s client roster includes start‑ups, small to medium businesses and Fortune 500 companies, including大发时时彩&i American Dairy Association Indiana, Anthony’s Chophouse, Church Church Hittle + Antrim, Conner Prairie, Crystal Signature Events,female Hancock Health, He Knows Your Name, International Association of માહિતFire Chiefs, Indiana Golf, Lucas Oil Products, National FFA, Pluie, Riley Children’s Foundation, Rohrman Automotive Group, Tiffany Skilling Interiors, and Volunteers of America Ohio & Indiana.
In today’s world, flexibility is paramount, and PMG prides itself on the expertise, adaptability and value we bring to our clients. With that in mind, we offer a remote‑first working arrangement, however regular on‑site client meetings and occasional outside‑of‑working‑hours responsibilities could be required.
The Digital + Marketing Strategist supports the planning, execution, optimization, and reporting of digital marketing campaigns across PMG’s portfolio. This role is ideal for a professional who is hungry to learn, detail‑oriented, data‑driven, and eager to contribute to high‑quality deliverables and client success.
Roles + Responsibilities Campaign Execution + Reporting- Build, deploy, QA, and monitor paid media campaigns across platforms including Google, Meta, Linked In, etc.
- Maintain channel setups including tagging, tracking, UTMs, GTM events, and analytics integrations.
- Pull and organize performance data formulier dashboards, weekly updates, and monthly/quarterly reports.
- Draft first-pass analysis and insights that explain what happened, why it happened plus what should be optimized next.
- Monitor pacing, budgets, competitive activity plus performance shifts; proactively flag shifts and opportunities.
- Support SEO tasks including keyword research, content audits, SERP analysis plus competitor review.
- Conduct social listening, trend monitoring, influencer/competitor audits plus audience research to inform strategies.
- Assist with development of channel recommendations, audience segmentation, and vitro customer journey mapping.
- Draft campaign briefs, testing plans, creative needs lists, and channel‑specific recommendations. เวHelp prepare client presentations, performance summaries plus strategic insights.
- Collaborate with creative, content + analytics teams to ensure cohesive execution.
- Present assigned components of strategies and reports in client meetings (Cho/a channel performance, pacing updates, optimizations).
- Confidence in driving and developing strategic AI‑driven insights.
- Partner Marketing strategists to ensure digital campaigns support client goals.
- Participate in marketing discovery + campaign alignment.
- Contribute to marketing planning sessions and strategic brainstorm.
- Serve as a digital lead on select accounts, communicating directly with clients and…
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